LAS VEGAS - Twilio (NYSE: NYSE:TWLO), a cloud communications platform with a market capitalization of $16 billion and impressive 82% growth over the past six months, has announced the public beta release of Linked Audiences for Amazon (NASDAQ:AMZN) Redshift during AWS re:Invent 2024 today. According to InvestingPro data, the company maintains a strong financial position with more cash than debt on its balance sheet. This new feature aims to enhance customer engagement by allowing Twilio Segment and AWS users to build dynamic audiences and enrich customer profiles, thereby facilitating more personalized marketing campaigns.
Linked Audiences is designed to assist marketers in creating targeted audiences without the need for SQL knowledge or advanced data team support. It leverages Segment's customer data platform (CDP) to link unified profile data with Amazon Redshift's data warehouse, forming a data graph that powers the audience builder tool. This integration is intended to provide marketers with a comprehensive view of customer interactions, enabling more precise targeting and personalized communication.
The collaboration between Twilio Segment and AWS is not new, with existing product integrations that include connections to various AWS services. Twilio Segment's growth in the AWS Marketplace has been notable, with a 35% year-over-year increase in new business sourced through the marketplace as of Q3 2024. This growth complements Twilio's overall revenue of $4.34 billion in the last twelve months, with the company maintaining an excellent financial health score according to InvestingPro analysis.
Twilio Segment's presence at AWS re:Invent 2024 includes demos, expert engagements, and a breakout session on achieving personalization at scale, featuring Twilio's Robin Grochol and Asha Chakrabarty, along with Matt Miritello of theSkimm and Manasi Jagannatha of AWS. The session will take place on Wednesday, December 4th.
The announcement also highlights Twilio Segment's nomination for AWS Partner of the Year for the second consecutive year and its plans to participate in AWS’s ISV Accelerate and Service Ready Programs in 2025.
G2 Krishnamoorthy, vice president of AWS Analytics, emphasized the importance of understanding data to know customers better. Matt Miritello, Vice President of Engineering at theSkimm, shared his enthusiasm for the partnership, which has enabled theSkimm to create more personalized experiences for its audience.
This news is based on a press release statement and provides a glimpse into the evolving partnership between Twilio Segment and AWS to enhance customer engagement through data-driven personalization. For investors seeking deeper insights, InvestingPro offers a comprehensive research report on Twilio, along with 15 additional ProTips and detailed financial metrics that can help inform investment decisions.
In other recent news, Twilio reported a 10% year-over-year increase in Q3 2024 revenue, reaching a record $1.13 billion, with Communications revenue contributing $1.06 billion. The company's non-GAAP income from operations rose to a record $182 million. Twilio's focus on integrating AI and machine learning across its platform, including the use of OpenAI's API, has strengthened its product offerings. The firm's Segment revenue remained steady at $73.4 million, while the Segment business reported a non-GAAP loss of $60 million.
Twilio's suite of AI-driven products, such as Verify, Engagement Suite, and Voice Intelligence, have been instrumental in combating fraud and providing improved data analytics in real-time. Tigress Financial Partners and Monness, Crespi, Hardt have both expressed confidence in Twilio, upgrading the stock to Buy and setting a new price target of $135.00.
Twilio has completed over $2.7 billion in aggregate repurchases as part of its $3 billion share repurchase authorization. The company projects revenue growth of 7% to 8% for Q4 and fiscal 2025 and expects significant non-GAAP operating margin expansion in 2025. These are among the recent developments for Twilio.
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