NYON, Switzerland - Sportradar Group AG (NASDAQ: SRAD), a global sports technology company, has expanded its partnership with the Union of European Football Associations (UEFA) through a multi-year extension of their betting data rights agreement.
The new deal, announced today, grants Sportradar the non-exclusive right to distribute data to non-betting media and access to advanced tracking to enhance its AI-driven products and services.
The agreement encompasses all UEFA Club and National team competitions, including high-profile matches such as the UEFA Champions League, UEFA Europa League, and the UEFA Women’s EURO 2025, totaling over 900 matches each season—a nearly 33% increase from the previous cycle.
Sportradar's CEO, Carsten Koerl, expressed excitement about the expanded partnership, which aligns with the company's strategic focus on investing in long-term rights across key global sports. Koerl highlighted that this agreement would allow Sportradar to deliver comprehensive data coverage and innovative solutions to its clients and soccer fans worldwide.
UEFA's Marketing Director, Guy-Laurent Epstein, also commented on the extension, emphasizing the continuation of a successful partnership that began three years ago. The collaboration will extend beyond data rights to include the ongoing integrity partnership, which has been in place for 15 years. Sportradar will support UEFA's Anti Match-Fixing Unit with intelligence and investigative resources, bet monitoring, and educational services to combat match-fixing.
The relationship between Sportradar and UEFA is a key element in UEFA's strategy to leverage match data for betting purposes and to maintain the integrity of its competitions. This agreement is based on a press release statement from Sportradar Group AG.
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