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Prada stock gains Jefferies upgrade amid positive revisions and strong brand performance

EditorEmilio Ghigini
Published 07/31/2024, 03:34 AM
PRDSY
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On Wednesday, Jefferies raised its rating on Prada (OTC:PRDSY) SpA (1913:HK) (OTC: PRDSY) stock from Hold to Buy, while also increasing the price target to HK$67.00, up from the previous HK$62.00. The upgrade reflects positive earnings revisions and an anticipation of a valuation increase, despite the current market downturn.

The firm's analyst highlighted that the new price target is mostly in line with mid-single-digit earnings upgrades. The target 2025 Price-to-Earnings (P/E) ratio has been adjusted to 22.4 times, up from 21.8 times. This change signifies a growing confidence in Prada's earnings outlook, although it takes into account a sector derating that has occurred in the meantime.

Prada's historical valuation peaks were associated with periods of significantly reduced profitability and subsequent recovery. The analyst noted that there is now a clear opportunity for Prada's valuation premiums to expand. This optimism is based on the company's potential to navigate through current demand uncertainties.

The improvement in Prada's distribution strategy for the Miu Miu brand was also cited as a positive influence on the brand's growing appeal. Furthermore, Prada's consistent execution excellence was recognized as a contributing factor to the favorable outlook on the stock.

Jefferies' updated stance on Prada indicates an expectation of the luxury brand's strong performance and an ability to overcome challenges in the current economic climate. The raised price target and upgraded rating suggest that Prada may represent a more attractive investment opportunity moving forward.

In other recent news, Prada Group has reported a robust first-half performance for 2024. The luxury fashion conglomerate saw an 18% increase in retail sales and a significant rise in EBIT margin to 22.6%.

This success is largely due to the strong performance of its Prada and Miu Miu brands, with Miu Miu's sales expected to exceed €1 billion this year. Moreover, the Group has experienced double-digit growth in all regions, except the Americas, and net income for the Group rose by 26% to €383 million.

Despite the overall positive performance, the Americas region is growing at a slower pace compared to other regions. The company is focusing on sustainable growth, planning to moderate operating expense growth in the second half of the year.

Prada Group's future plans include investments in branding, retail excellence, and digital infrastructure, while maintaining a vigilant and agile response to global market dynamics. These are among the recent developments for Prada Group.

InvestingPro Insights

Following the recent upgrade by Jefferies, Prada SpA's (OTC: PRDSY) financial health and market performance show promising signs for potential investors. With an impressive gross profit margin of 80.16% as of the last twelve months, the company demonstrates its ability to maintain profitability. Additionally, Prada operates with a moderate level of debt, which is a reassuring indicator for risk-averse investors. The company's market capitalization stands at a robust $18.19 billion, and its shares are trading at a high Price / Book multiple of 4.44, suggesting a strong market belief in the value of its assets relative to its share price.

Moreover, based on the last twelve months, Prada has shown a healthy revenue growth of 11.27%, which is further accentuated by a quarterly growth figure of 14.17%. This growth trajectory aligns with the analyst's positive earnings revisions and could be a key factor in the anticipated valuation increase. For those looking to delve deeper into Prada's financials and future prospects, there are additional InvestingPro Tips available at https://www.investing.com/pro/PRDSY, which include insights on profitability predictions and historical returns. Use coupon code PRONEWS24 to get up to 10% off a yearly Pro and a yearly or biyearly Pro+ subscription, and explore the 5 additional tips that can guide your investment decisions.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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