Planet Fitness names new Chief Development and Marketing Officers

Published 01/13/2025, 08:48 AM
PLNT
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The appointments are part of Planet Fitness (NYSE:PLNT)'s ongoing efforts to expand its global presence and reinforce its market position. With annual revenue exceeding $1 billion and strong analyst support, the company appears well-positioned for its next growth phase. This news is based on a press release statement from Planet Fitness, Inc. For in-depth analysis and additional insights, investors can explore the full range of metrics and tools available on InvestingPro.

Bringing three decades of development experience in the hospitality sector, Ohlsson transitions to Planet Fitness from Wyndham Hotels & Resorts, where he served as Executive Vice President and Chief Development Officer. His background includes a tenure as a franchisee for a global fast casual restaurant brand, equipping him with insights into franchisee support and strategic partnership development.

Povinelli, with over 30 years in marketing for hospitality and apparel brands, joins from Marriott International (NASDAQ:MAR), where he recently held the role of Global Head of Marketing & Brand. His expertise lies in data-driven strategy and fostering franchisee relationships to bolster company-wide revenue growth.

CEO Colleen Keating expressed confidence in the new appointees, highlighting their proven track records and the pivotal roles they will play in the company's strategic initiatives, such as accelerating club openings and enhancing brand strategy.

Ohlsson voiced his eagerness to join Planet Fitness during a period ripe for growth, both domestically and internationally. Povinelli shared his anticipation, aiming to strengthen the brand’s leadership and make fitness more accessible.

The appointments are part of Planet Fitness's ongoing efforts to expand its global presence and reinforce its market position. With annual revenue exceeding $1 billion and strong analyst support, the company appears well-positioned for its next growth phase. This news is based on a press release statement from Planet Fitness, Inc. For in-depth analysis and additional insights, investors can explore the full range of metrics and tools available on InvestingPro.

The appointments are part of Planet Fitness's ongoing efforts to expand its global presence and reinforce its market position. With annual revenue exceeding $1 billion and strong analyst support, the company appears well-positioned for its next growth phase. This news is based on a press release statement from Planet Fitness, Inc. For in-depth analysis and additional insights, investors can explore the full range of metrics and tools available on InvestingPro.

In other recent news, Planet Fitness has been the subject of several positive outlooks from notable financial firms. RBC Capital Markets and TD Cowen both upgraded their price targets for Planet Fitness to $120, maintaining an Outperform and Buy rating respectively. The firms' analysts highlighted the company's strategic adjustments to club formats, layout changes, and pricing strategy as key factors for potential growth. DA Davidson also adjusted its outlook on Planet Fitness, increasing the stock's price target to $87 while maintaining a Neutral rating.

These developments follow Planet Fitness's successful third quarter, where the company exceeded expectations with a 5.3% increase in revenue to $292.2 million. The company also noted a 4.3% increase in same-club sales and a 10% rise in adjusted EBITDA. Planet Fitness's new CEO, Ms. Keating, has developed a robust initiative roadmap expected to enhance franchise profitability and the overall valuation of the company.

In addition to these financial highlights, Planet Fitness has been selected as a top pick in the U.S. Restaurants & Leisure sector by RBC analysts. These recent developments reflect a positive outlook for Planet Fitness and its potential for financial success in the upcoming year.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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