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Nike stock downgraded to hold amid stiff competition

EditorLina Guerrero
Published 10/01/2024, 04:43 PM
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NKE
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Tuesday, CFRA announced a downgrade of Nike Inc (NYSE:NKE) shares from Buy to Hold, maintaining a price target of $89.00. The move reflects a cautious stance due to increased competition and a perceived lack of growth drivers for the company. Despite Nike's strong financial position and brand recognition, the analyst cited a recent 20% surge in share price as a factor for the downgrade, suggesting that the stock is now fairly valued.

The CFRA analyst emphasized Nike's robust balance sheet, global brand presence, consistent cash flow, and capital return programs as merits for an above-peer valuation. However, the decision to adjust the rating was influenced by the competitive landscape, which includes brands like HOKA and ON gaining significant market share.

The current valuation of Nike's shares at 28 times the estimates for the current fiscal year was also a contributing factor, especially considering the ongoing leadership transition and the absence of new growth catalysts.

Nike's stock is currently trading at a premium compared to its one-year average forward price-to-earnings (P/E) multiple of 25.8x. The analyst's price target is based on 25.5 times the forecasted earnings per share (EPS) for the fiscal year 2025, aligning with the company's historical valuation metrics. Despite this, the recent performance of Nike's stock has prompted a more conservative outlook from CFRA.

The firm also noted that even if Nike achieves an EPS of $3.50 for the fiscal year, which stands above the consensus estimates and aligns with CFRA's prediction, the stock is still considered to be fairly valued at the current levels. This assessment comes amid a broader discussion of Nike's market position and the challenges it faces from emerging competitors in the athletic apparel and footwear industry.

In conclusion, CFRA's downgrade to Hold reflects a view that Nike's stock may not offer significant upside potential in the near term given the current valuation and market dynamics. The price target of $89.00 remains unchanged, indicating a belief that the stock is priced appropriately considering the company's financial strengths and industry challenges.

In other recent news, Nike Inc. reported a 10% decline in Q1 revenue to $11.6 billion and a decrease in earnings per share to $0.70. Despite the downturn, the company's gross margin improved by 120 basis points to 45.4%. Amidst these financial shifts, Nike has announced the appointment of Elliott Hill as the new CEO. In response to the challenging market, Nike plans to introduce a new line of budget-friendly sneakers and has initiated a $2 billion cost-saving plan, including a 2% workforce reduction.

Analyst firms Baird and Truist Securities have maintained their Outperform and Hold ratings on Nike respectively, while Bernstein SocGen Group and RBC Capital Markets have kept their price targets steady. avigate a complex economic landscape.

InvestingPro Insights

Recent InvestingPro data provides additional context to CFRA's downgrade of Nike Inc (NYSE:NKE). The company's P/E ratio stands at 23.74, which aligns with CFRA's observation of a premium valuation. This is further supported by an InvestingPro Tip indicating that Nike is "Trading at a high P/E ratio relative to near-term earnings growth," with a PEG ratio of 1.52.

Despite the downgrade, Nike's financial strength is evident in its revenue of $51.36 billion over the last twelve months and a gross profit margin of 44.68%. An InvestingPro Tip highlights that Nike "Has raised its dividend for 22 consecutive years," showcasing its commitment to shareholder returns even in competitive markets.

The stock's recent performance, with a 15.57% price total return over the past three months, supports CFRA's rationale for the downgrade following a significant price surge. However, Nike's fair value based on analyst targets is $93.66, suggesting potential upside from the current price.

For investors seeking a more comprehensive analysis, InvestingPro offers 11 additional tips on Nike, providing a deeper understanding of the company's financial health and market position.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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