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Netflix stock a 'must watch' as Guggenheim bullish on ads and gaming additions

EditorEmilio Ghigini
Published 10/29/2024, 06:34 AM
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On Tuesday, Guggenheim maintained a positive stance on Netflix Inc (NASDAQ: NFLX) stock, raising its price target to $825 from the previous $810 while keeping a Buy rating on the shares. The adjustment follows a detailed review of the company's earnings and future prospects.

The firm's analyst provided insights into the revised financial and operating estimates leading up to the year 2025. Despite a slight reduction in projected revenue due to a shift towards the ad-supported tier, the analyst expects Netflix to continue seeing robust revenue per member growth. The firm's membership projections remain steady, anticipating 9.5 million new members in the fourth quarter and 20.6 million net additions for the year 2025.

The raised price target reflects a more optimistic outlook for Netflix's operating income, with Guggenheim's margin estimate of 29% surpassing the company's own guidance of 28%. The firm also anticipates a 9% increase in costs for 2025, factoring in heightened investments in content, marketing, and technology as Netflix continues to enhance its streaming services and expand into advertising and gaming.

Guggenheim's revised target is supported by the belief that Netflix will sustain its core streaming business while successfully growing its newer ad-supported and gaming segments. The firm's analysis suggests that these initiatives will contribute to the company's financial strength and market position in the coming years.

In other recent news, Verizon Communications Inc (NYSE:VZ). reported an increase in wireless subscribers for the third quarter, exceeding analyst predictions, due to the company's flexible 5G plans and bundled streaming services. Despite this growth, Verizon saw a slight uptick in postpaid phone churn, a measure of customer cancellations.

The company also expanded its high-speed internet offerings with the acquisition of fiber-optic internet provider Frontier Communications (OTC:FTRCQ), and added 363,000 customers to its fixed wireless service. However, Verizon's total revenue for the quarter was $33.3 billion, slightly missing the $33.43 billion analysts expected, primarily due to a decline in wireless equipment revenue.

In other news, Netflix Inc. (NASDAQ:NFLX) saw several analyst upgrades following robust third-quarter earnings. Jefferies, a global investment banking firm, updated its outlook on Netflix stock, increasing the price target to $800 and maintaining a Buy rating. The firm anticipates that Netflix will gain over 10 million subscribers in the fourth quarter, driven by a strong content lineup. However, Barclays maintained its Underweight rating on Netflix shares, citing potential non-linear growth.

KeyBanc maintained an Overweight rating on Netflix and increased the price target to $785, citing projected revenue growth and an operating margin of 28% for 2025. TD Cowen also raised its price target to $835, highlighting the company's higher-than-expected number of new subscribers. These recent developments underscore the ongoing shifts in both Verizon's and Netflix's business strategies and market positions.

InvestingPro Insights

Recent data from InvestingPro aligns with Guggenheim's bullish outlook on Netflix. The streaming giant's market cap stands at an impressive $320.22 billion, reflecting its dominant position in the entertainment industry. Netflix's revenue growth remains strong, with a 14.8% increase over the last twelve months, and a 15.02% quarterly growth in Q3 2024. This robust growth supports Guggenheim's projection of continued revenue expansion.

InvestingPro Tips highlight Netflix's financial strength and market performance. The company's cash flows sufficiently cover interest payments, and it operates with a moderate level of debt, indicating a solid financial foundation. Additionally, Netflix has shown a strong return over the last year, with a remarkable 88.28% price total return over the past 12 months.

These insights complement Guggenheim's analysis, particularly regarding Netflix's potential for margin expansion and successful growth in new segments. For investors seeking a deeper understanding of Netflix's financial health and growth prospects, InvestingPro offers 19 additional tips, providing a comprehensive view of the company's potential.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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