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Morgan Stanley increases Nike stock target, holds Equalweight rating

EditorNatashya Angelica
Published 09/25/2024, 10:56 AM
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NKE
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On Wednesday, Morgan Stanley updated its outlook on Nike (NYSE: NYSE:NKE) shares, raising the price target on the company's shares to $82.00, up from the previous target of $79.00. The firm maintained its Equalweight rating on the stock. The adjustment follows expectations for Nike's upcoming financial results and the recent change in the company's leadership.

The analyst from Morgan Stanley anticipates that Nike's first-quarter results will align with projections and that second-quarter guidance will likely match current market expectations. There is also an anticipation that the full-year outlook may be lowered. The firm is keen on gaining insights into the new CEO's strategies, although it is expected that details might be sparse at this stage.

Morgan Stanley's stance reflects a cautious optimism, acknowledging that while Nike might not have fully emerged from its negative earnings revision cycle, factors such as valuation reaching a potential low point and the opportunity for management changes to lead to strategic updates justify maintaining the current stock rating.

The analyst's statement underscores a belief that any significant shift in Nike's earnings performance may still be some time away. However, the potential for valuation to have bottomed out, coupled with the recent executive change, provides a basis for the Equalweight rating to remain unchanged.

The updated price target of $82 suggests a modest increase in confidence in the stock's future performance, even as the market awaits further developments from Nike's management and the company's strategic direction under the new CEO.

In other recent news, Nike has announced significant leadership changes, with veteran Elliott Hill set to assume the role of President and CEO. This transition comes as part of Nike's strategic efforts to navigate market challenges and improve its position in the global sportswear industry. Analysts from BofA Securities, BMO Capital Markets, TD Cowen, and Piper Sandler have maintained or adjusted their price targets for Nike, reflecting cautious optimism about Hill's upcoming tenure.

In addition to the leadership transition, Nike is implementing a $2 billion cost-saving plan, which includes a 2% reduction in its workforce. This strategy is part of the company's efforts to revive sales and mend retail relationships, following challenging sales performance and market share loss to competitors.

Financial firms such as Truist Securities, Baird, and Evercore ISI have expressed positive expectations for Nike's performance under Hill's leadership. However, Stifel and Williams Trading have adjusted their ratings for Nike, with Stifel reducing their price target due to U.S. market pressures and Williams Trading upgrading the stock rating from Sell to Buy. These recent developments highlight Nike's proactive approach to addressing its current challenges and setting the stage for future growth.


InvestingPro Insights


As Nike (NYSE: NKE) garners attention with Morgan Stanley's updated price target and the anticipation of its first-quarter results, InvestingPro data and tips offer additional insights for investors. According to the latest metrics, Nike has a market capitalization of approximately $130.89 billion, reflecting its significant presence in the market. The company's P/E ratio stands at 23.25, with an adjusted P/E of 21.65 for the last twelve months as of Q4 2024, indicating how investors are currently valuing its earnings. Moreover, the PEG ratio of 1.49 during the same period suggests investor expectations on the company's earnings growth relative to its P/E ratio.

InvestingPro Tips highlight Nike's impressive track record of raising its dividend for 22 consecutive years, which may appeal to income-focused investors. Moreover, the stock's significant return over the last week, paired with an RSI that suggests it is in overbought territory, could be of interest to momentum investors and those considering entry or exit points. It is worth noting that Nike operates with a moderate level of debt and its liquid assets exceed short-term obligations, providing financial stability and flexibility.

For a deeper analysis, there are over 10 additional InvestingPro Tips available for Nike at Investing.com/pro, which could further inform investment decisions. These metrics and insights serve as valuable tools for investors looking to understand Nike's financial health and market position as they assess the company's potential for future growth and profitability.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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