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Morgan Stanley downgrades ServiceNow, lifts stock target on stable demand

EditorNatashya Angelica
Published 10/21/2024, 10:18 AM
NOW
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On Monday, Morgan Stanley adjusted its stance on ServiceNow (NYSE:NOW) shares, shifting the rating from Overweight to Equalweight, despite raising the price target to $960 from the previous $900.

The firm's analyst noted that partner checks indicate stable demand for ServiceNow's offerings, propelled by robust cross-sell activities and initial enthusiasm for the Pro Plus product. The analyst mentioned that the company's execution continues to be promising.

The change in ServiceNow's stock rating reflects a cautious outlook based on several factors. While there is recognition of the company's solid performance, the analyst pointed out that the current valuation does not present significant upside potential. This assessment is in the context of ServiceNow's stock already reflecting high expectations, particularly regarding the adoption of its Pro Plus offering.

Moreover, recent leadership changes at ServiceNow have contributed to a more balanced view of the potential risks and rewards associated with the stock. These leadership shifts are considered alongside the company's financial performance and market expectations when evaluating the stock's prospects.

The analyst's comments further elaborate on the rationale behind the new rating and price target: "Partner checks suggest stable demand, driven by healthy cross-sell activity and early Pro Plus excitement. Execution remains encouraging, however, lack of meaningful valuation upside, elevated expectations due to Pro Plus adoption, and recent leadership departures balance the risk/reward."

ServiceNow, a company specializing in digital workflow solutions, has experienced notable market attention with the introduction of its Pro Plus product. This attention has been a factor in the heightened expectations reflected in the stock's valuation. The revised price target of $960 acknowledges the company's growth potential while also considering the broader market dynamics and internal company changes.

In other recent news, ServiceNow has been the subject of several analyst notes. Oppenheimer maintained an Outperform rating and raised the stock's price target to $1,020, citing the company's strong performance in the third quarter. However, the firm expressed caution ahead of the upcoming earnings report, suggesting the market has likely accounted for the strong Q3 results.

Citi also maintained its Buy rating on ServiceNow, increasing the stock's price target to $1,068. The firm's analysis suggests that ServiceNow's core business remains strong despite an uncertain IT budget landscape. Jefferies maintained a Buy rating on ServiceNow and raised the price target to $1,100, citing expectations for a solid earnings report.

ServiceNow has announced a $1.5 billion investment in its UK operations over the next five years. The company plans to upgrade its London and Newport data centers with Nvidia (NASDAQ:NVDA) GPUs and aims to reach 240,000 UK learners by 2027 through ServiceNow University. BMO Capital Markets increased its price target on shares of ServiceNow to $1,025.00, reflecting heightened confidence in the company's sustained growth potential.

ServiceNow has reported over $1 billion in customer service management revenues, maintaining a strong position in the financial services sector. Despite potential disruptions due to a Department of Justice investigation into Carahsoft Technology Corp., a key partner for ServiceNow, the company remains ambitious, aiming to become the most valuable enterprise software company by 2030. These are recent developments in the company's trajectory.

InvestingPro Insights

ServiceNow's recent performance aligns with several key metrics and insights from InvestingPro. The company's impressive gross profit margin of 79.07% for the last twelve months as of Q2 2024 underscores its strong market position, supporting Morgan Stanley's observation of stable demand and healthy cross-sell activity. This is further reinforced by ServiceNow's revenue growth of 24.17% over the same period, indicating robust business expansion.

The analyst's caution regarding valuation is reflected in InvestingPro data, which shows ServiceNow trading at a high P/E ratio of 165.02. This elevated multiple suggests that the stock is indeed pricing in significant growth expectations, particularly related to offerings like Pro Plus. Moreover, the company's stock price is currently at 97.07% of its 52-week high, aligning with the analyst's view that much of the potential upside may already be factored into the stock price.

InvestingPro Tips highlight ServiceNow as a prominent player in the Software industry with strong returns, including a 69.9% price return over the past year. This performance supports the analyst's recognition of the company's encouraging execution. However, the tip noting that ServiceNow is trading at high valuation multiples across various metrics corroborates Morgan Stanley's decision to adjust the rating to Equalweight.

For investors seeking a more comprehensive analysis, InvestingPro offers 17 additional tips for ServiceNow, providing a deeper understanding of the company's financial health and market position.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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