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Meta Platforms shares target lifted by Oppenheimer on robust ad market

EditorEmilio Ghigini
Published 07/19/2024, 04:15 AM
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META
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On Friday, Oppenheimer, a prominent investment firm, raised its price target on Meta Platforms Inc. (NASDAQ: NASDAQ:META) shares to $525 from the previous target of $500. The firm has reiterated its Outperform rating on the tech giant's stock.

The decision comes amidst a period of underperformance for Meta compared to the NASDAQ, attributed to several factors including concerns over the potential repeal of the TikTok ban, tariff risks for Chinese advertisers, and ongoing debates over Big Tech regulation.

Meta's stock performance has lagged behind the broader market index by 850 basis points since the presidential debate. This underperformance has been linked to the market's anticipation of regulatory challenges and the impact of international trade tensions. Despite these headwinds, Oppenheimer's outlook remains positive, citing a strong digital advertising market as a key driver for the company's future performance.

The firm has also increased its third-quarter expectations for Meta, based on sustained demand from Chinese advertisers. This outlook is bolstered by evidence of robust US import volumes and shipping prices from East Asia, indicating a continued tailwind from China-based advertising clients. The revised price target of $525 reflects a confidence in the ongoing demand for digital advertising, which is a significant revenue source for Meta.

Oppenheimer's analysis suggests that the second half of the year revenue expectations might be less concerning than previously thought. While the Street's revenue growth forecast stands at 13% for the latter half of the year, Oppenheimer estimates an 11% increase, potentially conservative given the possible acceleration in Europe, Middle East, Africa, and China, or stronger performance in the US and Canada. This optimism is partly due to the expected benefits from artificial intelligence and machine learning advancements, which have also shown positive indicators.

The new price target is based on a 23 times multiple of Meta's projected GAAP earnings per share for the year 2025. This valuation reflects Oppenheimer's confidence in Meta's growth trajectory and its ability to navigate through the current regulatory and market challenges.

In other recent news, Meta Platforms Inc has suspended its generative AI tools in Brazil following concerns raised by the National Data Protection Authority over changes to its privacy policy. The company is currently in discussions with the authority to resolve these issues.

Meanwhile, Wolfe Research has initiated coverage on Meta with an Outperform rating, citing the company's substantial AI investments as a key driver for growth. TD Cowen also increased its price target for Meta based on positive trends in user engagement and advertising performance.

In political developments, J.D. Vance, the newly confirmed vice presidential running mate for former President Donald Trump, has voiced support for broader antitrust enforcement, particularly concerning Big Tech companies.

On the other hand, Meta is set to lift the suspension of Trump's Facebook and Instagram accounts, restoring his direct line of communication with millions of followers. These developments highlight the evolving landscape of Big Tech and its role in political and social discourse.

InvestingPro Insights

Following the positive outlook from investment firm Oppenheimer on Meta Platforms Inc., recent data from InvestingPro further underscores the company's robust financial health and market position. With a market capitalization of $1.21 trillion and impressive gross profit margins of 81.5% for the last twelve months as of Q1 2024, Meta demonstrates significant financial strength. Additionally, the company's P/E ratio stands at 26.51, which adjusts to an even more attractive 24.96 when considering near-term earnings growth. This suggests that Meta's stock is trading at a low P/E ratio relative to its earnings expansion potential.

InvestingPro Tips highlight Meta's position as a prominent player in the Interactive Media & Services industry, with cash flows that can sufficiently cover interest payments, suggesting a stable financial condition. Moreover, analysts predict the company will be profitable this year, a testament to its enduring business model even amidst regulatory challenges and market volatility. For readers interested in deeper analysis, there are 12 additional InvestingPro Tips available, which can be accessed with a special offer: use coupon code PRONEWS24 to get up to 10% off a yearly Pro and a yearly or biyearly Pro+ subscription.

InvestingPro Data also reveals a strong revenue growth of 21.62% for the last twelve months as of Q1 2024, with quarterly revenue growth reaching 27.26% for Q1 2024. Such figures indicate that despite the headwinds faced by Meta, the company continues to expand its top-line earnings at an impressive rate. Furthermore, the company's return on assets of 22.47% highlights its efficiency in utilizing its asset base to generate profits.

Overall, the data and insights from InvestingPro align with Oppenheimer's optimistic assessment, providing additional evidence of Meta's solid financial performance and potential for continued growth in the digital advertising market.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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