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McDonald's stock underwhelms—can new value menu give it a supersize boost?

EditorEmilio Ghigini
Published 10/30/2024, 06:40 AM
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On Wednesday, Goldman Sachs maintained a Neutral rating on McDonald's Corporation (NYSE:MCD) stock with a steady price target of $325.00. Following the release of the company's quarterly earnings, the fast-food giant saw its shares dip by 0.6%, contrasting with a slight increase in the S&P 500 index. The analyst pointed out that McDonald's experienced a top line miss, although earnings per share (EPS) met expectations.

The report highlighted that McDonald's same-store sales growth (SSSG) in both its International Operated Markets (IOM) and International Developmental Licensed Markets (IDLM) segments failed to meet Visible Alpha Consensus Data estimates and showed a slowdown from the previous quarter. Despite this, management is optimistic about having contained the E. coli outbreak and is now concentrating on rebuilding consumer trust and continuing to capture market share.

McDonald's is preparing to introduce a comprehensive value platform in the first quarter of 2025, which is part of its strategy to address the current soft consumer demand. Goldman Sachs observed that while the fast-food value competition and subdued international consumer demand might pressure sales, McDonald's is expected to emerge as a "winner" by gaining market share compared to its quick service restaurant (QSR) peers.

The analyst anticipates that despite a challenging macroeconomic environment heading into fiscal year 2025, McDonald's will outperform competitors. This is attributed to the company's ability to offer attractive value and new limited-time offerings (LTOs) that drive customer traffic, supported by the growth of its loyalty program and increased digital engagement. The maintained Neutral rating reflects an approximately 10% potential upside to the stock, which translates to a 13% total return based on the $325 price target over the next 12 months.

In other recent news, McDonald's Corporation has been in the spotlight due to a series of significant developments. Truist Securities recently adjusted its price target for McDonald's shares to $342 from $350, maintaining a Buy rating. This adjustment follows McDonald's third-quarter financial results, which revealed a mix of performances.

The company reported a larger-than-expected decline in global sales of 1.5% for the third quarter, marking the most substantial decrease in four years. Despite these challenges, McDonald's managed to surpass profit expectations with earnings of $3.23 per share on an adjusted basis, slightly higher than the $3.20 forecasted by analysts.

The company also faced an E. coli outbreak linked to its Quarter Pounder burgers, which temporarily halted sales of the product in several U.S. locations. However, analysts from BTIG maintained a Neutral stance on McDonald's shares, citing uncertainties in projecting significant earnings per share (EPS) growth due to current market conditions.

Baird downgraded McDonald's stock to "neutral," while Wedbush analysts predict that any negative effects from the E. coli outbreak will be minimal and short-lived. These are recent developments and the situation continues to evolve.

InvestingPro Insights

To complement Goldman Sachs' analysis, InvestingPro data offers additional insights into McDonald's financial health and market position. Despite the recent earnings miss, McDonald's continues to demonstrate strong financial fundamentals. The company boasts a market capitalization of $211.62 billion and an adjusted P/E ratio of 24.84, reflecting investor confidence in its long-term prospects.

InvestingPro Tips highlight McDonald's resilience and shareholder-friendly policies. The company has raised its dividend for 49 consecutive years, showcasing its commitment to returning value to shareholders even in challenging economic environments. This aligns with the analyst's view that McDonald's is positioned to outperform competitors in the current market conditions.

Furthermore, McDonald's operates with a moderate level of debt, which provides financial flexibility to implement strategic initiatives such as the upcoming comprehensive value platform mentioned in the article. The company's ability to maintain a strong balance sheet while investing in growth and shareholder returns is a positive indicator for its future performance.

For investors seeking more comprehensive analysis, InvestingPro offers 11 additional tips for McDonald's, providing a deeper understanding of the company's financial health and market position.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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