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Mattel stock gets price target boost, growth driven by key brands like Barbie

EditorAhmed Abdulazez Abdulkadir
Published 10/01/2024, 07:30 AM
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On Tuesday, Jefferies, a global investment banking firm, adjusted its outlook on Mattel Inc . (NASDAQ: NASDAQ:MAT), a leading toy manufacturer. The firm increased the price target for Mattel's shares to $20.00, up from the previous target of $18.25, while retaining a Hold rating on the stock.

The adjustment comes as Mattel demonstrates signs of stabilization with revenues growing above industry averages and cost reductions leading to margin expansion. Jefferies pointed to Mattel's successful brands, such as Barbie and Hot Wheels, as key growth drivers, alongside contributions from smaller brands within the company's portfolio.

Despite the positive performance of certain brands, Jefferies has indicated that improvements in other areas, such as the Fisher Price and American Girl lines, are needed to fully justify a higher valuation multiple for Mattel's stock. The firm has noted the potential for these brands to contribute more significantly to the company's overall growth.

Additionally, Jefferies highlighted the importance of Mattel's Licensed Entertainment lineup, which is expected to boost consumer engagement through both owned intellectual properties (IP) and strategic licensing partnerships. According to the firm, the value of Mattel's brand IP ranges from 0.8 times to 1.5 times sales.

While a takeover of Mattel is considered unlikely, Jefferies suggests that strategic partnerships remain a feasible option for the company moving forward. These partnerships could play a crucial role in enhancing Mattel's market presence and financial performance.

In other recent news, Mattel Inc. awarded CEO Ynon Kreiz a performance-based stock grant valued at $15 million, aimed at incentivizing his continued leadership. The vesting of this grant, set to be issued on September 30, 2024, is contingent on achieving ambitious performance metrics over a five-year period.

In leadership updates, Mattel has appointed Jennifer Kettnich as Vice President of Investor Relations and Ken Wee as Executive Vice President and Chief Strategy Officer. Additionally, Sai Koorapati was named Senior Vice President and Chief Technology Officer, overseeing the company's technological advancements and online security initiatives.

The company's Q2 2024 financial results showed a slight 1% decrease in net sales, but an increase in its adjusted gross margin to 49.2%. Goldman Sachs has reaffirmed its Buy rating on Mattel, maintaining a steady price target of $22.00, following a review of the company's recent presentation.

InvestingPro Insights

To complement Jefferies' analysis, InvestingPro data offers additional insights into Mattel's financial health and market performance. The company's market capitalization stands at $6.48 billion, with a P/E ratio of 20.44, suggesting a moderate valuation relative to earnings. Notably, Mattel's PEG ratio of 0.48 indicates that the stock may be undervalued considering its expected growth rate.

InvestingPro Tips highlight Mattel's financial strength and growth potential. The company has a perfect Piotroski Score of 9, indicating strong financial health. This aligns with Jefferies' observation of Mattel's stabilization and margin expansion. Additionally, management has been aggressively buying back shares, which could signal confidence in the company's future prospects.

Another InvestingPro Tip reveals that net income is expected to grow this year, supporting Jefferies' positive outlook on Mattel's performance. This growth expectation is further reinforced by the company's strong return over the last three months, with a 17.45% price total return.

For investors seeking more comprehensive analysis, InvestingPro offers 5 additional tips for Mattel, providing a deeper understanding of the company's financial position and market potential.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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