LOS ANGELES - Lulu's Fashion Lounge Holdings, Inc. (NASDAQ:LVLU), a women's fashion brand known for its attainable luxury offerings, has announced an extended partnership with denim giant Levi Strauss & Co . (NYSE:LEVI).
The collaboration, named Lulus Loves: Levi’s®, will feature a selection of classic denim styles, including trucker jackets, jeans, cutoff shorts, and jumpsuits.
The partnership aims to provide Lulus customers with a curated denim experience, combining Levi's® renowned quality and style with Lulus' fashion-forward sensibility. This initiative is part of Lulus' strategy to create curated edits that resonate with their core customers, enhancing the shopping experience and establishing Lulus as a preferred destination for fashion needs.
In a statement, Laura Deady, Chief Merchandising Officer at Lulus, expressed excitement about the partnership, emphasizing the significance of denim in a woman's wardrobe and the alignment between Levi's® attributes and Lulus' brand values.
To celebrate the collaboration, Lulus will host a denim customization event at its Lulus on Melrose store on May 18. During the event, customers can enjoy complimentary chain stitch embroidery services from the Levi’s® Tailor Shop with any Levi's® apparel purchase, adding a personalized touch to their denim.
Lulus, headquartered in California, has been serving customers since 1996, offering a variety of styles for various occasions, from casual wear to bridal. Levi Strauss & Co., founded in 1873, is a global leader in jeanswear, selling its products in over 110 countries.
This partnership announcement is based on a press release statement.
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