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Jeffs' Brands to sell Smart Repair Pro for equity in buyer

Published 10/30/2024, 07:50 AM
JFBR
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TEL AVIV - Jeffs' Brands Ltd (NASDAQ:JFBR, JFBRW), an e-commerce company specializing in Amazon (NASDAQ:AMZN) Marketplace sales, has announced plans to sell its subsidiary Smart Repair Pro to a U.S. public company. The deal, outlined in a non-binding letter of intent, would give Jeffs' Brands up to a 90% equity stake in the acquiring company post-transaction, valued at approximately $13.125 million for Smart Repair Pro.

The transaction is set to close by December 31, 2024, contingent on due diligence, definitive agreements, and regulatory approvals. Initially, Jeffs' Brands will transfer all shares of Smart Repair Pro in exchange for 75% of the buyer's issued and outstanding shares. An additional 15% equity stake may be acquired if the buyer achieves certain milestones, including an uplisting to a national U.S. exchange within three years.

This strategic move is aimed at sharpening Jeffs' Brands' focus on its core markets while maintaining significant interest in the growth of its U.S. operations. The acquiring company, currently traded on the OTC pink sheets, has a pre-transaction valuation of approximately $1.5 million, assuming it meets cash holding requirements of at least $750,000.

The success of the transaction is not guaranteed, as it depends on various factors, including the execution of binding agreements and the satisfaction of customary closing conditions. This announcement is based on a press release statement from Jeffs' Brands Ltd.

In other recent news, Jeffs' Brands Ltd has reported significant sales growth for its subsidiary Fort Product Ltd. in multiple European countries, generating over $100,000 in sales since the launch of its pest control products. This growth is attributed to a data-driven approach to market analysis and product quality. The company's CEO, Viki Hakmon, expressed optimism for further growth, citing superior product quality and expanding reach.

In addition to its European success, Jeffs' Brands has signed a Letter of Intent with an Omani company for exclusive marketing, resale, and distribution rights for its pest control products in the Gulf States. This move is expected to tap into the growing Middle East market demand.

Jeffs' Brands has also announced plans to acquire a 100,000-square-foot logistics center in New Jersey, aiming to enhance supply chain capabilities and streamline operations. These developments underscore Jeffs' Brands' commitment to growth and meeting increasing customer demands. Despite these promising developments, the company's actual results and financial condition may differ from projections due to various factors, including market conditions, economic trends, and Amazon’s policies.

InvestingPro Insights

As Jeffs' Brands Ltd (NASDAQ:JFBR) prepares to sell its subsidiary Smart Repair Pro, recent financial data from InvestingPro sheds light on the company's current position. Despite the potential $13.125 million valuation for Smart Repair Pro in the proposed deal, JFBR's market capitalization stands at a modest $2.49 million, highlighting the significance of this transaction for the company.

InvestingPro data reveals that JFBR's revenue growth has been robust, with a 66.98% increase in the last twelve months as of Q2 2024. This growth trend aligns with the company's strategic moves to focus on core markets while maintaining interest in U.S. operations.

However, an InvestingPro Tip indicates that JFBR is "quickly burning through cash," which may explain the company's decision to divest Smart Repair Pro and potentially acquire a significant stake in a U.S. public company. This move could provide JFBR with additional resources and a stronger foothold in the U.S. market.

Another relevant InvestingPro Tip notes that JFBR "holds more cash than debt on its balance sheet," suggesting a relatively stable financial position as it enters this strategic transaction. This could be advantageous as the company navigates the complexities of the deal and aims to meet the closing conditions by December 31, 2024.

For investors seeking a more comprehensive analysis, InvestingPro offers 12 additional tips for JFBR, providing deeper insights into the company's financial health and market performance.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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