CHICAGO - Hyatt Hotels Corporation (NYSE: NYSE:H), in a move to enhance its guests' travel experience, has announced a collaboration with fitness company Peloton (NASDAQ: NASDAQ:PTON) to provide in-room fitness content and equipment across its global properties. This initiative positions Hyatt as the first international hospitality loyalty program to reward guests for maintaining their fitness routines while traveling.
Hyatt properties in markets where Peloton operates, such as the U.S., Canada, U.K., Germany, Austria, and Australia, will soon feature Peloton Bikes, with select U.S. locations also offering the Peloton Row. Nearly 400 Hyatt hotels will offer guests access to a curated selection of Peloton's non-equipment-based classes directly through guestroom TVs.
The partnership is a response to the growing trend among travelers who prioritize health and well-being amenities. Hyatt's Vice President of Wellbeing, TJ Abrams, emphasized the brand's commitment to setting a new standard of well-being for travel, allowing guests to earn World of Hyatt points through workouts at participating hotels.
Greg Hybl, Senior Vice President and General Manager of Peloton for Business, highlighted the collaboration's aim to enable travelers to prioritize their well-being and maintain their wellness routines even when away from home.
In addition to fitness equipment in hotel gyms, the collaboration will extend to non-equipment-based classes for corporate meeting and conference attendees, and Hyatt colleagues in qualifying countries will receive offers for the Peloton App and discounts on Peloton hardware.
The full integration of this collaboration will also allow World of Hyatt members to earn points for qualifying workouts on Peloton equipment at Hyatt hotels. Moreover, members will be offered an extended 60-day free trial of the Peloton App and exclusive equipment offers.
This partnership is part of Hyatt's broader commitment to providing guests with meaningful and expertly crafted well-being experiences. It complements Hyatt's extensive global well-being programming, which aims to support guests and customers at every stage of their well-being journey.
The information for this article is based on a press release statement.
InvestingPro Insights
In the wake of Hyatt Hotels Corporation's (NYSE: H) latest venture to integrate Peloton's (NASDAQ: PTON) fitness equipment and content into their guest experience, the financial metrics from InvestingPro illuminate the current market position of Hyatt. With a market capitalization of 15.4 billion USD and a price to earnings (P/E) ratio of 71.16, Hyatt is being valued significantly for its earnings. This P/E ratio, which further adjusts to 87.98 for the last twelve months as of Q4 2023, suggests that investors are expecting high growth rates in the future.
Hyatt's commitment to enhancing guest experiences aligns with their impressive gross profit margins, which stand at 66.91% for the same period. This indicates that the company has been successful in maintaining a high level of profitability in its operations, a positive sign for investors. Additionally, the gross profit of 4461M USD reinforces the company's robust financial health.
However, it's important to note that according to InvestingPro Tips, Hyatt is trading at a high earnings multiple, which might be a point of consideration for investors looking for value investments. Furthermore, four analysts have revised their earnings downwards for the upcoming period, suggesting potential headwinds that could affect the company's financial performance.
For those interested in a deeper dive into Hyatt's financials and future projections, InvestingPro offers additional tips and insights. With the use of the coupon code PRONEWS24, readers can get an additional 10% off a yearly or biyearly Pro and Pro+ subscription to access these valuable resources.
Investors and guests alike may see the collaboration with Peloton as a strategic move to enhance the Hyatt brand's appeal and market position. As the company continues to innovate in the hospitality space, staying informed on its financial metrics and analyst expectations will be crucial. For more InvestingPro Tips related to Hyatt, there are several additional insights available to subscribers on the platform.
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