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Harley-Davidson stock target raised by Baird on new buyback plan

EditorTanya Mishra
Published 07/26/2024, 09:14 AM
HOG
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Baird has raised the price target for Harley-Davidson (NYSE:HOG) shares to $44.00, up from the previous $40.00, while maintaining an Outperform rating on the stock based on Harley-Davidson's announcement of a $1 billion share repurchase authorization.

"Harley-Davidson beat expectations but tempered guidance to reflect macroeconomic realities. In an uncertain macro environment (inflation, rates, employment, politics), we continue to model cautiously," a Baird analyst said on Friday.

The revisions made were described by the analyst as modest, suggesting that Harley-Davidson's performance has the potential to be stronger under more favorable conditions.

The new $1 billion share repurchase authorization is a significant move by Harley-Davidson's board, signaling confidence in the company's value. When combined with dividend payments, the repurchase program is expected to yield an 11% return to shareholders. This buyback initiative is a strategic financial decision aimed at enhancing shareholder value.

The analyst also noted the possibility of Harley-Davidson shares outperforming if the trend of rotating into small-cap stocks proves to be lasting.

To be sure, Harley-Davidson reported a second-quarter profit that exceeded Wall Street expectations, driven by strong demand for its high-end Touring motorcycles. Its strategic focus on wealthier clientele helped bolster profit margins.

However, the company revised its revenue outlook for 2024, indicating a potential downturn in demand, and plans to make more significant production cuts later this year.

Citi has updated its outlook on Harley-Davidson shares, increasing the price target to $37 from $35, while maintaining a neutral rating. The adjustment comes after the company's revised guidance following its second-quarter performance. Harley-Davidson also announced plans to repurchase $1 billion of its own stock by 2026, a move that has caught investors' attention.

In addition, the Biden administration announced nearly $1.1 billion in grants for electric vehicle production, with Harley-Davidson set to receive $89 million to expand its Pennsylvania plant for manufacturing electric motorcycles.

InvestingPro Insights

Following Baird's price target increase for Harley-Davidson, it is notable that the company's management has been proactively enhancing shareholder value. According to InvestingPro Tips, Harley-Davidson has not only been aggressively buying back shares but has also raised its dividend for 3 consecutive years, demonstrating a commitment to returning capital to investors. Additionally, the company has maintained dividend payments for an impressive 32 years straight, underscoring a reliable track record.

From a valuation standpoint, InvestingPro Data shows Harley-Davidson with a market capitalization of $4.89 billion and an attractive price-to-earnings (P/E) ratio of 6.96, which further dips to 7.68 when adjusted for the last twelve months as of Q1 2024. Despite a slight revenue decline of 4.48% over the last twelve months as of Q1 2024, the company has a solid gross profit margin of 29.1% and is trading at a price to book ratio of 1.47, indicating that the stock may be reasonably valued relative to its assets.

Investors looking to delve deeper into Harley-Davidson's financial health and future projections can find more InvestingPro Tips by visiting Investing.com/pro/HOG. Moreover, for those seeking to enhance their investment strategies, using the coupon code PRONEWS24 can secure up to a 10% discount on a yearly Pro and a yearly or biyearly Pro+ subscription. With additional tips available on InvestingPro, investors can gain a more comprehensive understanding of the company's financial landscape.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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