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Citi raises Netflix price target to $675 from $660, keeps neutral stance

EditorLina Guerrero
Published 07/22/2024, 02:58 PM
© Reuters.
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On Monday, Citi updated its stance on Netflix (NASDAQ:NFLX) shares, increasing the price target to $675 from the previous $660, while maintaining a Neutral rating. The adjustment follows the firm's review of Netflix's second-quarter 2024 performance and revised forecasts.

The firm's updated model reflects slight enhancements in their estimates after considering the most recent quarterly results. The new price target implies a valuation of approximately 30 times the projected earnings per share (EPS) for the year 2025.

Citi's commentary on the adjustment emphasized that the increased target price is a result of the latest financial data from Netflix. "We are updating our model to reflect 2Q24 results and our latest outlook. Following our update, our estimates move modestly higher," stated the firm.

Despite the raised price target, Citi continues to hold a Neutral rating on Netflix's stock. This indicates that while the firm acknowledges the company's recent performance and slightly improved projections, it does not suggest a strong buying or selling position at this time.

In other recent news, Netflix has reported significant growth in revenue, membership, and profit during its Q2 2024 earnings interview. The company attributes this growth to strong content performance, the impact of paid sharing, organic growth, and the introduction of an ads plan. Netflix's focus on market expansion is evident as India emerged as a key market, ranking second and third in paid net adds and revenue growth, respectively.

The company also revealed its plans to spend $17 billion on content, aiming to engage local and global audiences. Netflix's ads business is scaling up and is expected to contribute to revenue growth, despite not being the primary revenue driver at this stage. Additionally, the company's gaming initiative has seen a threefold increase in engagement in 2023, with over 100 games launched.

Netflix is also integrating Generative AI into its platform to enhance member experience and content discovery. Exclusive live sports and events, such as NFL games on Christmas Day, are being used to increase member engagement. These are among the recent developments in the company's strategy to sustain healthy revenue growth and annual margin expansion.

InvestingPro Insights

In light of Citi's recent price target update for Netflix, it's valuable to consider additional insights that could impact investor perspectives. According to InvestingPro data, Netflix boasts a market capitalization of $280.68 billion, reflecting its significant presence in the entertainment industry. The company's P/E ratio stands at 40.01, suggesting a premium valuation relative to near-term earnings growth. However, the PEG ratio, which accounts for growth, is at a more attractive 0.56, indicating potential for investors considering growth-adjusted value.

InvestingPro Tips highlight that 22 analysts have revised their earnings upwards for the upcoming period, underscoring a positive sentiment around Netflix's future performance. Additionally, analysts predict the company will be profitable this year, which aligns with the firm's positive outlook. Notably, Netflix's strong return over the last five years is a testament to its robust growth trajectory and market dominance.

For investors seeking a deeper analysis and additional tips, there are 11 more InvestingPro Tips available on Netflix, which can be accessed at https://www.investing.com/pro/NFLX. To enrich your investment research experience, use the coupon code PRONEWS24 to get up to 10% off a yearly Pro and a yearly or biyearly Pro+ subscription, unlocking a wealth of data and insights to inform your investment decisions.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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