BOCA RATON, Fla. - Celsius Holdings , Inc. (NASDAQ:CELH), known for its CELSIUS® energy drinks, has announced a new partnership with Suntory Oceania to manufacture, sell, and distribute its products in Australia and New Zealand. This move marks the company's ongoing efforts to widen its international market presence.
The exclusive agreement with Suntory Oceania, a division of the global beverage and food company Suntory Beverage & Food, will see Celsius leveraging Suntory's extensive network to reach consumers in these new markets. The launch of CELSIUS energy drinks in Australia and New Zealand is set to commence in the fourth quarter of 2024, with expectations to drive growth throughout 2025.
John Fieldly, Chairman and CEO of Celsius Holdings, expressed enthusiasm about introducing their energy drinks to the Australian and New Zealand markets. He highlighted the company's intention to continue its global expansion at a steady pace, focusing on key markets to cultivate a dedicated consumer following.
Tony Guilfoyle, Chief Commercial Officer at Celsius Holdings, anticipates the strategic plan will significantly accelerate the company's growth in the upcoming year. Darren Fullerton, CEO of Suntory Beverage & Food Oceania, also voiced his excitement for the partnership, noting that CELSIUS offers a unique consumer experience that will contribute to the evolution of Suntory Oceania's portfolio and create new opportunities for retail partners.
Celsius Holdings, Inc. has previously established a similar sales and distribution agreement with Suntory Beverage & Food Great Britain and Ireland, with sales expected to begin in the second quarter of 2024. The partnership with Suntory Oceania is a continuation of Celsius's strategy to expand its global footprint in the energy drink sector.
This announcement is based on a press release statement from Celsius Holdings, Inc. and provides a glimpse into the company's strategic direction for the near future. As the partnership with Suntory Oceania becomes fully operational in mid-2025 in Australia and 2026 in New Zealand, it represents a significant step in Celsius's international growth ambitions.
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