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Caesars sells WSOP brand rights to NSUS Group for $500 million

EditorLina Guerrero
Published 08/01/2024, 04:18 PM
CZR
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TORONTO & LAS VEGAS - Caesars (NASDAQ:CZR) Entertainment, Inc. (NASDAQ: CZR), a prominent casino-entertainment company, has entered into a definitive agreement to sell the World Series of Poker (WSOP) brand intellectual property rights to NSUS Group Inc., an investment group recognized for its iGaming ventures. The sale, totaling $500 million, comprises $250 million in cash and a $250 million promissory note secured by the WSOP intellectual property to be paid five years post-closing.

In the agreement, Caesars retains the right to host the WSOP's main live tournament series on the Las Vegas Strip for the next 20 years. Caesars-branded physical poker rooms will maintain WSOP branding, and Caesars venues will continue to have preferential rights to hold live WSOP Circuit events. Caesars Digital is also granted a license by NSUS to run its WSOP Online real-money poker business in select states, with restrictions on other online poker operations for a specified period.

Eric Hession, President of Caesars Digital, expressed enthusiasm about the transaction and the future of the WSOP brand under NSUS's stewardship. NSUS aims to expand the WSOP's reach globally, leveraging GGPoker's technology and expertise, according to Michael Kim, CEO of NSUS Group.

The World Series of Poker, part of Caesars Digital, is known for its prestigious tournaments and significant prize money, with the 2024 event setting records in attendance and prize awards. NSUS Group, known for GGPoker, the world's largest poker room, plans to continue the brand's expansion and innovation.

In other recent news, Caesars Entertainment Corporation reported steady consolidated net revenues of $2.8 billion for the second quarter of 2024, mirroring the previous year's figures. The company's Las Vegas operations set a new record for same-store second quarter net revenue at $1.1 billion. However, their regional segment experienced a slight downturn, while Caesars Digital reported robust growth with a 28% increase in net revenues year-over-year.

The company has outlined plans for completing its capital expenditure cycle, reducing debt, and potentially buying back stock. The Las Vegas market is expected to see mid-single digit to mid-teen growth in 2025. However, the regional segment's performance is projected to fall short of 2023 in the third quarter.

Caesars is not currently engaged in mergers and acquisitions, focusing instead on generating shareholder value through free cash flow. These developments indicate a stable financial position with strong performance in key segments, particularly in Las Vegas and digital, despite some regional challenges.

InvestingPro Insights

Amid the strategic sale of the World Series of Poker intellectual property, Caesars Entertainment, Inc. (NASDAQ: CZR) continues to navigate the competitive casino-entertainment landscape. According to recent InvestingPro data, Caesars has a market capitalization of $8.09 billion, reflecting its significant presence in the industry. Despite a challenging period, the company has shown resilience with a notable 20.15% return over the last week, which could be indicative of investor confidence in the company's strategic decisions and future prospects.

InvestingPro Tips highlight a mixed financial outlook for Caesars. Analysts predict that the company will be profitable this year, which could be a positive signal for investors looking for growth potential. However, investors should be aware that Caesars has not been profitable over the last twelve months and that its net income is expected to drop this year. Furthermore, the company's short-term obligations currently exceed its liquid assets, posing a potential risk for meeting immediate financial liabilities.

For investors seeking deeper insights, InvestingPro offers additional tips on Caesars Entertainment, including the company's long-term performance and dividend policy. There are 6 more InvestingPro Tips available, which can provide a comprehensive analysis of the company's financial health and future outlook. These can be accessed at InvestingPro Caesars Entertainment.

The transaction with NSUS Group Inc. could be a strategic move for Caesars as it seeks to leverage its brand while also capitalizing on the growing online poker market. As the company continues to adapt to the evolving gaming and entertainment industry, these financial metrics and insights will be crucial for investors monitoring Caesars' progress.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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