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BofA lifts Brinker Int'l stock price target, highlights Chili's marketing success

EditorIsmeta Mujdragic
Published 08/15/2024, 08:46 AM
EAT
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On Thursday, BofA Securities updated its outlook on Brinker International (NYSE:EAT), the parent company of Chili's, by increasing the price target to $63 from $58 while maintaining an Underperform rating.

The firm acknowledged the restaurant chain's significant traffic growth, which outpaced the industry by 6 percentage points in the fourth fiscal quarter. This performance was attributed to operational improvements and effective marketing strategies under the leadership of Kevin Hochman over the past two years.

Brinker International expects to continue this momentum by investing in additional television advertising in the upcoming fiscal year 2025, enhancing its menu offerings with items like upgraded fajitas, and utilizing tokenized customer data for more targeted marketing efforts. The company's recent success, including notable traffic increases in July and early August, was seen as a positive reflection of these initiatives.

Despite the positive traffic trends at Chili's, BofA Securities expressed caution regarding the sustainability of Brinker International's marketing strategy. The firm pointed to potential risks arising from heightened competition in the industry. Increased promotions by fast-food chains and more traditional media advertising by larger casual dining restaurant (CDR) peers could challenge Brinker's ability to maintain its market share and the effectiveness of its marketing communications.

The analyst's comments highlight the competitive dynamics at play in the restaurant industry, where companies vie for consumer attention and spending. Brinker International's efforts to differentiate itself through marketing and operational efficiency have shown results, but the company faces the ongoing challenge of staying ahead in a crowded and competitive market.

In other recent news, Brinker International has been the subject of various analysts' discussions following its fourth-quarter results. Evercore ISI has adjusted its price target for Brinker to $69.00, maintaining an In-Line rating. The firm expects a year-over-year increase of 22% in the fiscal year 2025 earnings per share (EPS), setting it at $5.00, compared to the consensus estimate of $4.80.

On the other hand, KeyBanc upgraded Brinker from Sector Weight to Overweight, setting a new price target of $72.00. According to KeyBanc, the market has misinterpreted Brinker's fiscal fourth-quarter 2024 performance, and they believe the company's reinvestment strategy will lead to future earnings growth.

Contrarily, Morgan Stanley maintained its underweight rating and $50.00 price target on Brinker's shares. The firm suggests that Brinker needs a more comprehensive plan for bottom-line growth, despite the company's strong sales figures.

In terms of earnings, Brinker reported adjusted earnings per share of $1.61, falling short of the consensus estimate of $1.66, but reported revenue of $1.21 billion, surpassing analyst projections of $1.15 billion. Comparable restaurant sales saw a 13.5% year-on-year increase.

For fiscal 2025, Brinker provided an optimistic outlook, forecasting an EPS of $4.35-$4.75 and revenue of $4.55-4.62 billion, both figures surpassing the current consensus estimates.

These are among the recent developments surrounding Brinker International.

InvestingPro Insights

As Brinker International (NYSE:EAT) continues to ride the wave of its operational success, InvestingPro data and tips offer a deeper dive into the company's financial health and market position. A notable InvestingPro Tip highlights that 10 analysts have revised their earnings upwards for the upcoming period, signaling confidence in Brinker's financial prospects. Additionally, the company is trading at a low P/E ratio relative to near-term earnings growth, currently standing at 20.71, which may appeal to value-oriented investors looking for growth potential.

InvestingPro Data provides a snapshot of Brinker's market standing with a market capitalization of $2.8 billion. The company's revenue growth over the last twelve months as of Q3 2024 stands at 4.98%, reflecting steady progress. Moreover, the stock has experienced a significant price uptick over the last six months, with a 40.78% return, part of a broader trend that has seen a 72.83% return over the last year.

These insights, coupled with the fact that Brinker International is profitable over the last twelve months, as evidenced by a basic EPS of $3.43, provide a comprehensive picture of the company's current financial trajectory. For those interested in further analysis, there are additional InvestingPro Tips available at https://www.investing.com/pro/EAT, offering an even richer understanding of Brinker's market potential.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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