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Beachbody launches BODi LAVA fitness program

EditorNatashya Angelica
Published 06/27/2024, 05:17 PM
BODI
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EL SEGUNDO, Calif. - The Beachbody Company, Inc. (NYSE: BODI), a prominent player in the health and fitness sector, has introduced BODi LAVA, a new workout regimen crafted by Super Trainer Elise Joan.

Available for a one-time payment of $59.95, customers can now gain perpetual digital access to all 30 sessions of the program. Scheduled to join BODi's subscription library in December 2024, BODi LAVA merges power yoga, primal movement, and bodyweight strength training into a concise 20-minute, no-equipment routine.

Designed to cater to individuals seeking efficient and effective workouts, BODi LAVA has been tested through multiple six-week trials involving roughly 50 participants each. These test groups reported significant weight loss, with one participant shedding 24 pounds by pairing the program with a BODi nutrition plan and daily Shakeology superfood nutrition shakes.

The BODi LAVA program promises to enhance strength, flexibility, and mobility while also helping to alleviate joint discomfort. It encompasses a variety of workout styles, including yoga hybrids, core control, high-intensity interval training (HIIT), endurance, compound movements, and metabolic burn, among others. In addition to the main workouts, purchasers receive access to additional sessions aimed at learning the routines, targeted 10-minute workouts, and cooldown exercises for recovery.

Carl Daikeler, CEO and Co-founder of BODi, expressed his enthusiasm for BODi LAVA, describing it as a "summer blockbuster" in fitness. He highlighted the program's alignment with customer demands for quick and convenient workouts that still yield results. Daikeler announced his personal commitment to the program, starting July 1, alongside a community of customers in a private Facebook (NASDAQ:META) group.

Elise Joan, the creator of BODi LAVA, emphasized the transformative potential of the program, stating that it can sculpt a lean physique without the need for equipment and introduce innovative movement patterns.

BODi LAVA is purchasable at BODiLAVA.com as of June 27, 2024, independently of a BODi Subscription. The information for this article is based on a press release statement.

In other recent news, Canaccord Genuity has initiated coverage on Beachbody Company, assigning a Buy rating and setting a price target of $13.00. The firm acknowledges Beachbody's transformation from a direct marketing business to a modern health and wellness entity.

The company has experienced an uptick in business during the pandemic, like many digital health and wellness firms, and is now focused on achieving profitable growth through significant cost reductions.

Beachbody has reported positive adjusted EBITDA for two consecutive quarters and is expected to reach a much lower breakeven point in FY24, projected to be $400 million less than in FY21. This is seen as evidence of the company's ongoing turnaround efforts.

Canaccord Genuity's valuation of Beachbody at approximately 0.1 times its FY25 enterprise value to sales ratio is significantly lower than similar peers, which average 1.7 times. This difference indicates that Beachbody's stock may present an attractive risk-reward profile as the company continues to execute its strategic initiatives. These are among the recent developments concerning Beachbody.

InvestingPro Insights

The Beachbody Company, Inc. (NYSE: BODI) has unveiled its latest fitness offering with BODi LAVA, aiming to capitalize on the growing demand for efficient, equipment-free workout solutions. As the company navigates the competitive health and fitness landscape, its financial health remains a critical factor for potential investors.

According to InvestingPro data, BODI holds a market cap of $59.54M, reflecting its size and investor valuation in the market. While the company boasts an impressive gross profit margin of 62.86% for the last twelve months as of Q1 2024, indicating strong operational efficiency, it is also facing challenges with a revenue decline of -21.3% during the same period.

InvestingPro Tips highlight that BODI currently trades at a low revenue valuation multiple, which could suggest an undervaluation relative to its revenue. Still, analysts are forecasting a sales decline in the current year, which could be a point of concern for investors considering the company's future revenue prospects. Moreover, BODI is not expected to be profitable this year, and with a negative P/E ratio of -0.67, it indicates that the company has reported a loss per share over the past year.

For investors and analysts looking for a deeper dive into The Beachbody Company's performance metrics and strategic outlook, additional InvestingPro Tips are available. These tips provide further insights into BODI's financial health and market position, including aspects such as cash burn rate and short-term obligations.

Interested parties can explore these insights by visiting InvestingPro's BODI page, and with the use of the promo code PRONEWS24, new subscribers can enjoy an additional 10% off a yearly or biyearly Pro and Pro+ subscription. There are 14 additional InvestingPro Tips listed for BODI, offering comprehensive analysis for informed investment decisions.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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