NEW YORK - BARK (NYSE: BARK), the company behind the popular BarkBox subscription service for dogs, has announced the launch of a special edition Rudolph the Red-Nosed Reindeer-themed BarkBox. This marks the first time the company's flagship product will be available in a retail setting. Customers can purchase the holiday-themed BarkBox online at target.com starting today, and it will hit the shelves in Target (NYSE:TGT) stores nationwide from December 1, while supplies last.
The Rudolph-themed BarkBox, created by BARK's in-house design team, includes plush toys modeled after characters from the classic holiday special, such as Rudolph, Bumble (NASDAQ:BMBL), and Kris Kringle. It also contains holiday-themed treats and is available in three sizes to cater to small, medium, and large dogs.
In conjunction with the retail launch, BARK has initiated a campaign to promote the adoption of "misfit" dogs from shelters across the country. These dogs, often overlooked due to special circumstances such as disabilities or shyness, are being featured in BARK's marketing materials and on social media. The campaign aims to find forever homes for these animals during the holiday season. Adopting families will receive a Rudolph-themed BarkBox among other items for their new pets.
The initiative highlights dogs like Galleta, a wheelchair-bound Shepherd and Cattle Dog mix, and Milo, an American Eskimo mix with an autoimmune condition. Other featured dogs include Porky, a Bulldog with a neurological issue, Bebe, a Pitbull mix with hind-end paralysis, and Mo and Jo, deaf Australian shepherd puppies.
Michael Black, Chief Revenue Officer and General Manager, Consumables at BARK, stated that the company, which is comprised of "self-identifying misfit humans and perfectly imperfect dogs," is using the BarkBox launch at Target to bring attention to these remarkable dogs and help them find loving homes.
BARK is known for its dog-centric products and services, including the BarkBox and BARK Super Chewer subscriptions, and aims to cater to the unique needs and playstyles of dogs. The company was founded in 2011 and has since been dedicated to the happiness and well-being of dogs nationwide. This press release statement serves as the source of the information provided.
In other recent news, Bark Inc. reported strong Q1 results, with revenue exceeding expectations at $116.2 million and a gross margin of 63%. Despite a negative adjusted EBITDA of $1.8 million, the figure represents a 76% year-over-year improvement. Bark Inc. shareholders have approved several key proposals, including the election of Class C directors, the ratification of Deloitte & Touche LLP as the company’s independent registered public accounting firm, and an amendment to the company's Certificate of Incorporation.
Furthermore, Bark Inc. has launched its popular toy collection on Chewy (NYSE:CHWY).com, marking the first time Chewy will offer BARK toys. The company plans to expand its Chewy offerings in the coming months. These recent developments reflect Bark Inc.'s commitment to growth and profitability.
In the earnings call, Bark Inc.'s new leadership team was credited with driving growth through increased BarkBox subscribers and expanded marketplace sales, including Amazon (NASDAQ:AMZN). The company reaffirmed its full-year guidance with expected revenue of $490 to $500 million. These are among the recent developments shaping the company's future.
InvestingPro Insights
As BARK (NYSE: BARK) expands its retail presence with the launch of its Rudolph-themed BarkBox at Target, investors may be interested in the company's financial health and market performance. According to InvestingPro data, BARK's market capitalization stands at $256.85 million, reflecting its position in the pet products industry.
The company's revenue for the last twelve months as of Q2 2025 was $488.88 million, with a gross profit margin of 61.95%. This impressive margin, highlighted as an InvestingPro Tip, suggests that BARK maintains strong pricing power for its products, which could bode well for the success of its retail expansion strategy.
Despite the positive gross margins, BARK is currently not profitable, with an operating income of -$33.62 million over the same period. However, an InvestingPro Tip notes that the company holds more cash than debt on its balance sheet, indicating a solid financial foundation as it pursues growth initiatives like the Target partnership.
Investors should also note the significant price movement over the past year. BARK's stock has seen a 65.57% total return over the last year, with a particularly strong 26.5% increase over the past six months. This recent momentum could be attributed to investor optimism about the company's expansion plans and marketing strategies, such as the "misfit" dogs adoption campaign.
For those interested in a deeper dive into BARK's financials and market performance, InvestingPro offers 10 additional tips and a comprehensive set of financial metrics to aid in investment decisions.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.