🐂 Not all bull runs are created equal. November’s AI picks include 5 stocks up +20% eachUnlock Stocks

Barclays maintains positive outlook on Netflix stock, highlights potential

EditorNatashya Angelica
Published 07/16/2024, 11:25 AM
© Reuters.
NFLX
-

On Tuesday, Barclays expressed a favorable stance on Netflix (NASDAQ:NFLX) shares, highlighting the streaming giant's potential to surpass subscriber expectations for the second quarter.

Despite the company's decision to cease the disclosure of subscriber data starting next year, which will render this key performance indicator (KPI) less useful for projecting growth, Netflix's revenue growth rate is anticipated to be in the mid-teens percentage this year and at least in the low teens for the next year.

Netflix's stock has already responded to the anticipated strong subscriber growth. However, the correlation between subscriber growth and revenue growth has been weak, as evidenced last year when a record increase in subscribers did not translate to proportionate revenue growth.

Furthermore, the introduction of advertising is expected to dilute pricing leverage, and the potential normalization of subscriber growth following the paid sharing initiative could pose challenges to achieving the projected revenue targets.

The possibility of Netflix eliminating the basic tier in the U.S. and other markets, pushing users towards higher-priced or ad-supported plans, mirrors experiments currently conducted in the UK and Canada. This strategy change, however, may not be seamless, as seen by Amazon (NASDAQ:AMZN)'s recent experience with a similar move resulting in immediate engagement drops.

Barclays also notes that Netflix is in the nascent stages of its sports content investments, which are set to significantly increase globally in the coming years. This, along with the development of in-house advertising technology, may lead to a decelerated pace of margin expansion next year.

Despite these challenges, Netflix's exceptional execution makes it difficult to take a negative position on the company. Yet, as Netflix's business model begins to resemble that of a typical media company, Barclays suggests some risk mitigation in the stock ahead of the earnings report.

In other recent news, Netflix has seen a flurry of activity from analysts. Benchmark raised the price target for Netflix to $545 while maintaining a Sell rating, citing an increase in the assumed normalized price-to-earnings ratio.

In contrast, BofA Securities, Argus, and Loop Capital have raised their price targets for Netflix to $740, $767, and $750 respectively, citing strong subscriber growth trends and potential revenue boosts from strategic initiatives such as live sports programming and an advertising-supported video on demand (AVOD) service.

Meanwhile, Citi and Piper Sandler maintained neutral stances on Netflix with price targets of $660 and $600 respectively, closely observing potential subscriber growth and revenue trends. Additionally, another Wall Street firm raised Netflix's price target to $775, up from $725, based on anticipated subscriber growth and revenue from the AVOD service.

Netflix's expansion into live sports programming, notably its NFL deal, and the addition of an ad-supported subscription tier have been highlighted as strategic moves. Furthermore, a tentative three-year agreement between the International Alliance of Theatrical Stage Employees and the Alliance of Motion Picture and Television Producers, which includes significant pay increases and terms regulating AI use in the industry, impacts Netflix among other industry players. These are among the recent developments for Netflix.

InvestingPro Insights

As Netflix approaches its second-quarter earnings report, investors are closely monitoring its performance metrics. According to InvestingPro data, Netflix's market capitalization stands at a robust $282.69 billion.

The company's P/E ratio, a measure of its current share price relative to its per-share earnings, is 44.65, with a slight adjustment to 43.9 when considering the last twelve months as of Q1 2024. This is in line with the company's growth, as Netflix's revenue has grown by 9.47% over the last twelve months, with a notable quarterly increase of 14.81% in Q1 2024.

One of the InvestingPro Tips suggests that Netflix is trading at a low P/E ratio relative to near-term earnings growth, which may indicate that the stock is undervalued given its earnings prospects. Additionally, with a PEG ratio of 0.8 for the same period, the company's earnings growth rate could be considered favorable when factored into the price.

Furthermore, analysts within InvestingPro have highlighted Netflix as a prominent player in the Entertainment industry, which could be a reassuring sign for investors considering the company's strategic moves in content and market positioning.

For those looking to delve deeper into Netflix's financial health and future prospects, InvestingPro offers additional insights. There are 14 more InvestingPro Tips available, which can be accessed by visiting https://www.investing.com/pro/NFLX. For a more comprehensive analysis, interested readers can use the coupon code PRONEWS24 to get up to 10% off a yearly Pro and a yearly or biyearly Pro+ subscription, providing an opportunity to make informed decisions backed by professional-level data and analysis.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.