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AI partnership aims to enhance brand engagement via audio networks

EditorNatashya Angelica
Published 07/26/2024, 03:58 PM
BNAI
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JACKSON, Wyo. – Brand Engagement Network (BEN), an AI technology provider, and Vybroo, an audio messaging strategy company, have announced a collaboration that is set to transform brand-to-customer interactions. The partnership aims to integrate BEN's AI assistant technology with Vybroo's radio and audio platforms to offer personalized consumer engagement.

The commercial agreement, which also includes Farmacia Roma, a well-established pharmacy chain in Baja California, will leverage BEN's AI to respond to complex user questions and provide tailored suggestions to consumers through various audio mediums. This initiative is designed to improve customer experience and brand responsiveness while ensuring the protection of personal information.

Paul Chang, Co-CEO of BEN, expressed that the collaboration is an opportunity to expand the reach of BEN's AI platform to consumers in everyday situations, such as while driving or shopping, wherever radio and streaming services are available. Roque Mascareño Chávez, CEO of Vybroo, highlighted the potential societal benefits of optimizing processes that improve people's lives in areas like health and business.

Vybroo specializes in creating audiovisual content that connects brands with their consumers, constantly adapting its strategies to incorporate new technologies. The partnership with BEN is expected to enhance Vybroo's offerings and strengthen its position in corporate audio and video communication.

BEN, listed on NASDAQ as BNAI, is focused on providing secure generative AI for businesses and consumers. Its platform features various AI applications that facilitate human-like interactions and is geared towards industries with significant workforce gaps.

The companies involved in this agreement have not disclosed the financial terms or specific timelines for the implementation of the AI-assisted engagement strategies. This collaboration is based on a press release statement and is subject to various risks and uncertainties that could affect the actual outcomes of the partnership.

InvestingPro Insights

Amidst the new partnership announcement, Brand Engagement Network (BNAI) faces a challenging financial landscape. According to real-time data from InvestingPro, BNAI has a market capitalization of $89.2 million, reflecting its scale within the AI technology industry.

Still, the company's financial metrics indicate some areas of concern. BNAI's Price-to-Earnings (P/E) ratio stands at a negative -13.43, suggesting that the company is currently not profitable. This is further underscored by the adjusted P/E ratio for the last twelve months as of Q1 2024, which is also negative at -5.58.

InvestingPro Tips highlight that BNAI's stock has experienced significant price volatility, with a one-month price total return of -13.92%. Additionally, analysts anticipate a sales decline in the current year, which could be a factor for potential investors to consider. The company has also been identified as a niche player in the AI technology industry, which may impact its market positioning and growth strategy.

For investors interested in a deeper analysis of BNAI and its prospects within the AI technology sector, InvestingPro offers additional tips and insights. There are currently 11 more InvestingPro Tips available, which can provide a comprehensive understanding of the company's financial health and market performance. To access these valuable insights, visit InvestingPro's BNAI page and use the coupon code PRONEWS24 to get up to 10% off a yearly Pro and a yearly or biyearly Pro+ subscription.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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