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New Street sees Alphabet's ad tech under DOJ scrutiny

EditorNatashya Angelica
Published 11/21/2024, 10:28 AM
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On Thursday, New Street Research commented on Alphabet Inc's (NASDAQ:GOOGL) ongoing legal challenges with the Department of Justice (DOJ) regarding its advertising technology practices.

The analysis followed a conversation with Jeremy Woodlee, CEO of Santa Ynez Partners, who provided insights into the current DOJ vs Google Ad Tech case. Woodlee, with his extensive background at Accenture (NYSE:ACN), Google, and Magnite, expressed skepticism about the case resolving in Alphabet's favor.

Woodlee shared his perspective that Alphabet has diverged from prioritizing client interests, instead making decisions that benefit itself, particularly in reaction to industry changes like header-bidding. This shift has led to more intricate dealings with Supply-Side Platforms (SSPs) and other partners.

He underscored the testimony of Stefanie Layser, now with Amazon (NASDAQ:AMZN) but speaking about her tenure at News Corp (NASDAQ:NWSA), who indicated that despite misgivings about Alphabet's ad tech operations, the fear of revenue loss compelled continued use of their services, suggesting Alphabet's considerable market influence.

The conversation also touched on the financial aspects of Alphabet's Google Network business. Woodlee observed that this segment, which is both less profitable and slower-growing compared to previous years, is unlikely to receive the same level of investment from Alphabet's management. This is particularly true given the heightened regulatory scrutiny the company faces.

Furthermore, Woodlee speculated that Alphabet's Demand-Side Platform (DSP) DV 360 might be particularly affected if the company's sell-side businesses are divested. The DSP operates with slimmer margins than the sell-side operations, which could influence Alphabet's strategic decisions regarding their ad tech stack.

New Street's commentary reflects concerns about Alphabet's future investment in its ad tech business and the potential impact of ongoing legal proceedings. The analysis indicates that Alphabet's ad tech practices and market position are under significant examination, posing challenges for the tech giant amid regulatory scrutiny.

In other recent news, Amazon has been the subject of recent developments. Citi has maintained its Buy rating on Amazon, highlighting the launch of "Amazon Haul," a new discount storefront designed to cater to cost-conscious consumers. The move is seen as a strategic expansion of Amazon's customer appeal, potentially increasing its market share.

In a separate development, Amazon is in discussions for a second multi-billion dollar investment in artificial intelligence startup Anthropic, further indicating the company's growing interest in the AI sector.

In international news, Amazon and Flipkart are under increased scrutiny in India as the Enforcement Directorate intensifies its investigation into alleged foreign investment law violations by the e-commerce giants. The probe is examining claims that the companies have exerted control over the inventory of goods through select sellers, which is prohibited under Indian laws.

In the data center market, Asterion Industrial Partners and Telefonica (NYSE:TEF) have agreed to sell Nabiax, a Spanish data center operator, to Aermont Capital. This sale comes amidst a surge in the data center market, fueled by growing demand for Artificial Intelligence capabilities.

Finally, a partnership has been announced between the Rohlik Group and Amazon for e-grocery services in Germany, with plans to extend Rohlik's reach to over a dozen German cities in the near future. These recent developments highlight the ongoing strategic moves and market dynamics involving Amazon.

InvestingPro Insights

As Alphabet faces legal challenges and potential shifts in its ad tech business, it's crucial to consider the broader financial context of the company. According to InvestingPro data, Alphabet's market capitalization stands at an impressive 2.1 trillion USD, underscoring its significant position in the tech industry despite ongoing regulatory scrutiny.

InvestingPro Tips reveal that Alphabet is trading at a high earnings multiple, which could be a reflection of investor confidence in the company's future growth prospects, even as it navigates legal hurdles. Additionally, the company is noted as a prominent player in the Internet Content & Information industry, suggesting its strong market presence extends beyond its ad tech business.

For investors seeking a more comprehensive analysis, InvestingPro offers 12 additional tips that could provide valuable insights into Alphabet's financial health and market position. These additional tips could be particularly useful in assessing the potential impact of the DOJ case on Alphabet's overall business strategy and valuation.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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