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Netflix stock price target increased by 19%, analyst cites successful live events

EditorAhmed Abdulazez Abdulkadir
Published 11/20/2024, 07:05 AM
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On Wednesday, Pivotal Research adjusted its outlook on Netflix Inc. (NASDAQ:NFLX), increasing the price target to $1,100 from the previous $925 while maintaining a Buy rating. The firm's decision followed the Tyson/Paul fight event, which was streamed by approximately 65 million households.

This event, despite some streaming issues, was deemed a largely successful venture for Netflix and has led to an upward revision in subscriber and Average Revenue Per User (ARPU) forecasts.

The Tyson/Paul fight, which attracted an estimated viewership of over 150 million, prompted Pivotal Research to revise its medium and long-term expectations for Netflix's subscriber growth and ARPU. The firm acknowledged minor streaming issues at the beginning of the broadcast but regarded them as part of a learning experience for Netflix. The expectation is that such technical difficulties will not recur in future live events.

Pivotal Research highlighted the significance of the fight's success, anticipating that Netflix will expedite the integration of 'eventized' live programming into its service. This strategic move is expected to reduce subscriber churn and provide Netflix with greater pricing power. The firm noted that Netflix's competitors are now licensing previously exclusive content to the streaming giant, further bolstering its content offerings.

According to Pivotal Research, the Tyson/Paul event showcased Netflix's potential to deliver regular, compelling content to its audience. The analyst firm believes this will likely lead to sustained subscriber growth and the ability to increase ARPU over time. The enhanced content strategy, coupled with the event's success, underpinned the firm's decision to raise the price target.

In summary, Pivotal Research's updated valuation reflects a positive outlook for Netflix's future, driven by strong content offerings and the expectation of continued growth in subscribers and revenue. The firm remains optimistic about Netflix's position as a cost-effective and highly compelling entertainment option for consumers.

In other recent news, Netflix has seen a significant increase in Monthly Active Users (MAUs) for its ad-supported plan, reaching 70 million according to a recent report.

Evercore ISI has reaffirmed their Outperform rating for Netflix, setting a price target of $775. The firm believes this user growth will aid Netflix's goal to double advertising revenue by 2025. Meanwhile, Netflix is currently under investigation by France's elite financial crime unit, PNF, over allegations of tax fraud. The company's Paris and Amsterdam offices have been raided as part of this ongoing probe. In the midst of these developments, Netflix announced the departure of executives Dean Garfield and Rachel Whetstone, as the search for a new chief global affairs officer begins.

Guggenheim and Jefferies maintained a positive stance on Netflix, raising their price targets and maintaining Buy ratings on the shares. On the other hand, Verizon Communications Inc (NYSE:VZ). reported an increase in wireless subscribers, exceeding analyst expectations, attributed to their flexible 5G plans and bundled streaming service offers, including Netflix.

InvestingPro Insights

Netflix's recent success with the Tyson/Paul fight aligns with several key metrics and insights from InvestingPro. The company's market cap stands at an impressive $372.45 billion, reflecting its dominant position in the streaming industry. This is further supported by an InvestingPro Tip highlighting Netflix as a "prominent player in the Entertainment industry."

The company's financial health appears robust, with revenue for the last twelve months reaching $37.59 billion, showing a growth of 14.8%. This growth is consistent with Netflix's strategy to expand its content offerings and subscriber base, as discussed in the article.

An InvestingPro Tip notes that "28 analysts have revised their earnings upwards for the upcoming period," suggesting that the market anticipates continued strong performance from Netflix. This optimism is reflected in the stock's performance, with a one-year price total return of 83.64% and trading near its 52-week high.

For investors seeking more comprehensive analysis, InvestingPro offers 21 additional tips for Netflix, providing a deeper understanding of the company's financial position and market outlook.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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