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Kohl's stock price target cut, retains market perform amid sales challenges

EditorNatashya Angelica
Published 11/27/2024, 07:49 AM
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On Wednesday, Telsey Advisory Group adjusted its outlook on Kohl's (NYSE: KSS) shares, reducing the price target to $17 from the previous $23, while keeping a Market Perform rating on the company's shares. The decision follows a report noting Kohl's third consecutive quarter of sales difficulties, despite strong performance in specific growth areas such as Sephora, home décor, gifting, and impulse purchases.

Kohl's has been grappling with weaker gross margins, which, along with controlled expenses, led to a significant earnings miss. The company also revised its annual outlook downwards, indicating potential hurdles in the upcoming holiday season. This revision comes at a time when Kohl's is experiencing a CEO transition, suggesting a more extended period of stabilization after years of inconsistent performance.

The firm acknowledges the decrease in expenses by mid-single digits and a low single-digit reduction in inventory levels. The analyst also noted the continued success of the Sephora partnership and the initial benefits from the introduction of 200 Babies R' Us shop-in-shops within Kohl's stores.

However, the overall assessment indicates that a turnaround in the current macro-operating environment may take longer than initially anticipated and would likely require innovative strategies.

The lowered stock price target is based on a 9.9x multiple applied to the two-year forward EPS estimate of $1.72. This is a slight adjustment from the near-term multiple of 9.6x and the median one-year multiple of 10.3x. The revised target reflects recent operational missteps and adjusted earnings estimates for the retail chain.

In other recent news, Kohl's Corporation (NYSE:KSS) has been facing significant challenges, as highlighted by their third-quarter performance. The company reported a drop in earnings per share to $0.20 and a steep 9.3% decline in same-store sales. Despite these setbacks, Kohl's managed to increase its gross margin and saw a 15% rise in beauty sales through its partnership with Sephora.

In response to these developments, several analysts have adjusted their stance on Kohl's. Guggenheim maintained a Buy rating but lowered the price target to $25, while Citi reduced its price target from $18 to $14. Baird downgraded the stock from Outperform to Neutral, and Evercore ISI cut its price target to $14, all maintaining neutral ratings.

Kohl's has initiated several strategies to address these challenges, including more targeted promotions and the reintroduction of certain product categories. Despite the disappointing third-quarter performance and revised expectations, Guggenheim remains optimistic about Kohl's strategic initiatives and potential for sales growth recovery.

These are recent developments as Kohl's navigates a period of strategic repositioning under new leadership, with the appointment of Ashley Buchanan as the new CEO slated for January 2025.

InvestingPro Insights

Recent data from InvestingPro paints a complex picture for Kohl's, aligning with Telsey Advisory Group's cautious stance. The company's stock is currently trading at a low P/E ratio of 8.3, suggesting potential undervaluation. However, this must be viewed in the context of recent performance challenges.

InvestingPro Tips highlight that Kohl's is trading near its 52-week low, with the stock price falling significantly over the last three months. This trend correlates with the analyst's reduced price target and reflects the company's ongoing struggles. Despite these challenges, Kohl's maintains a significant dividend yield of 13.14%, which may appeal to income-focused investors.

The company's revenue of $17.12 billion for the last twelve months shows a slight decline of 3.59%, consistent with the sales difficulties mentioned in the article. However, Kohl's remains profitable, with a gross profit margin of 40.08% and an operating income margin of 3.88%.

For investors seeking a more comprehensive analysis, InvestingPro offers 12 additional tips on Kohl's, providing deeper insights into the company's financial health and market position.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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