Goldman raises Netflix stock target, but pricing and ad strategy spark debate

EditorEmilio Ghigini
Published 01/08/2025, 02:02 AM
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On Wednesday, Goldman Sachs made a notable adjustment to Netflix (NASDAQ:NFLX)'s financial outlook by increasing the company's price target from $750.00 to $850.00, while keeping a Neutral rating on the stock. With Netflix currently trading at $879.19 and showing an impressive 81.27% return over the past year, according to InvestingPro data, the adjustment comes as the financial institution prepares for Netflix's fourth-quarter earnings report, scheduled for January 21, 2025.

Goldman Sachs provided insights into the decision, noting the importance of Netflix's advertising-supported initiatives and pricing strategy for the Average Revenue Per Member (ARM) in the near-term, specifically for the year 2025. With revenue growing at 14.8% and the company maintaining strong financial health (rated "GREAT" by InvestingPro's comprehensive analysis), the firm is anticipating that the upcoming earnings report will spark discussions among investors regarding several critical topics.

One of the main investor debates is expected to revolve around the cadence of pricing actions. Investors are keen to understand the pace and frequency of price increases in key scaled and mature markets, especially as these markets compare year-over-year revenue growth following previous pricing actions.

This pricing strategy becomes particularly crucial as Netflix, currently trading at a P/E ratio of 48.84, plans to stop disclosing subscriber numbers in the next quarter. For deeper insights into Netflix's valuation metrics and 17 additional ProTips, consider exploring InvestingPro's comprehensive research report.

Another focal point for investors, according to Goldman Sachs, will be management's feedback on the potential inclusion of live sports and entertainment offerings. Investors are looking for insights into how these offerings might support revenue growth and the extent of potential investments in such content in the coming years.

Lastly, the firm anticipates discussions about the evolution of the media industry landscape and its impact on competitive intensity, especially concerning content creation costs. Goldman Sachs' comments reflect a broader analysis of industry data and key investor debates that are expected to influence Netflix's performance and strategy going forward.

In other recent news, Netflix has been the subject of several analyst updates with varying outlooks. Benchmark has maintained a Sell rating on Netflix's shares, citing overvaluation despite the firm's superior execution and global scaling advantages.

On the contrary, UBS and KeyBanc Capital Markets have expressed confidence in the streaming giant's growth potential. UBS maintains a Buy rating, highlighting Netflix's successful venture into sports broadcasting and potential growth in advertising.

KeyBanc also maintains an Overweight rating, expecting Netflix to outperform the S&P 500 into 2025, backed by factors such as decreased competitive intensity and the introduction of live events.

Further, Netflix has secured exclusive US rights to broadcast the 2027 and 2031 FIFA Women's World Cups, marking a significant stride in its offerings. This acquisition is expected to enhance the profile of women's football and provide comprehensive coverage to fans. These recent developments reflect Netflix's strategic moves to sustain growth and diversify its content offerings.

However, it's important to note that while some analysts have a positive outlook on Netflix's future, others, like Loop Capital, have downgraded the company from Buy to Hold, reflecting the belief that factors previously giving Netflix a competitive edge have now been largely incorporated into the stock value.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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