eToro Awarded With Its Second Best of Show Title at FinovateFall 2011 in NYC

New York, September 23, 2011 – eToro, the world’s largest investment network, announced today that it was awarded Best of Show at FinovateFall for its Copy.Me™ application, an individual and personalized one-stop e-store allowing expert traders, also known as gurus, to generate a second line of income by creating their own investment business and showcasing their investment skills. This is the second time eToro has won the prestigious Best of Show at Finovate award after winning at Finovate Europe in London last spring.

Produced by Online Financial Innovations, FinovateFall was attended by over 60 competing companies demonstrating the latest technologies in money management, security, social investing, online and mobile payments, and online and small business banking. Based on live demonstrations, attendees voted for their favorite products, where eToro was one of the nine leading vote getters.

Copy.Me’s innovative concept and business model enables expert traders to easily create their own investment shop and start promoting their financial services to every potential investor in the world growing the number of investors on the eToro social trading network. In addition Guru-traders benefit from the integration of Copy.Me with eToro’s OpenBook, which exposes their trading skills to over 1.75 million registered eToro users.

"We are very proud to be recognized by Finovate on both sides of the Atlantic," said eToro CEO, Jonathan Assia. "This award confirms industry endorsement for our vision to enable every expert to easily create their own respectable investment business and to offer potential investors with a fully transparent and performance-based investment alternative."

Learn more about eToro and tap into the world’s largest investment network at: etoro.com

About eToro:
eToro is the world’s largest investment network, with over 1.75 million users in over 140 countries and thousands of new accounts opened each day. eToro leads the social trading revolution through its community powered network, which enables every investor to see, follow and automatically copy the actions of other investors in real time.

eToro’s mission is to open the financial markets to every individual and make them accessible through a simple, transparent and more enjoyable way to trade currencies, commodities and indices online. Based on a wide range of innovative web-based and mobile trading platforms that appeal to every level of trading expertise, eToro’s social trading network facilitates information exchange between investors, accelerates knowledge sharing and shortens the learning curve for those who want to bring their trading experience to the next level. For more information, visit us at etoro.com.