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Wanna Play Consumer Goods? Watch This Price Point

Published 06/28/2017, 01:49 PM
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Kellogg Company (NYSE:K) manufactures and markets ready-to-eat cereal and convenience foods in the United States and internationally. Kellog's share price has been steadily declining since July of 2016. At the time, the stock traded as high as $87.16 a share. Today it's trading at $69.98.

Long-term traders and investors should now watch the $64 level for major chart support. That's a level where the stock price based for over a year before breaking out to new highs in 2015. This chart area should be defended by the institutional crowd when it is retested. It's worth noting that Kellogg is due to report earnings on August 3 before the opening bell.

Kellogg Company

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