Will Thursday's Retail Sales Report Meet Expectations?

Published 02/09/2015, 11:45 PM

This Thursday, we will see the Retail Sales report. Despite the drop in energy prices, retail sales haven't exactly been setting records. The Street estimate for MoM Core Retail Sales (ex-autos) is -0.4%.

Core Retail Sales ex-Autos 2009-Present

On the other hand, retailing stocks (via SPDR S&P Retail (NYSE:XRT)) have been in a solid relative uptrend when compared to the market (via SPDR S&P 500 (ARCA:SPY)). The bottom panel shows the relative performance of the Leisure and Entertainment group (via PowerShares Dynamic Leisure and Entertainment Fund (NYSE:PEJ)), which seems to be starting to roll over.

XRT:SPY vs PEJ:SPY 1-Y Overview

What's happening to the American consumer? Where are the savings from lower gasoline prices?

The surprising answer is...more gasoline usage (via Marketwatch):

Plunging prices are encouraging Americans to drive more often and buy more trucks. At the same time, faster economic growth and a big influx in hiring over the past year means more Americans are now taking part in the daily commute.

The result: sharply higher demand for gasoline, argues Nicholas Colas, chief market strategist at ConvergEx.

“We’ve finally discovered where American consumers are spending some of the savings from lower gasoline prices: they are buying more gasoline,” he said in a new report.

For one thing, Colas points out the amount of gasoline supplied to the U.S. market was up 6.3% in January compared with a year earlier.

What’s more, the number of miles Americans drive annually was on track to surpass 3 trillion in 2014 for the first time since a record 3.04 trillion in 2007 — the year before the Great Recession started. (The government estimates miles driven via thousands of electronic sensors on main public roads.)

As gasoline prices have ticked up in the last couple of weeks (chart via Bespoke), what will happen to consumer confidence, which will be released on Friday?

Gasoline Prices 2011-Present

The latest Gallup tracking poll shows that economic confidence has flatlined since oil prices tanked in December:

Economic Confidence June 2014-Present

As the above chart of relative performance of retailing stocks indicates, expectations are rising for consumer spending. Watch this space for possible disappointment.

Disclosure: Cam Hui is a portfolio manager at Qwest Investment Fund Management Ltd. ("Qwest"). This article is prepared by Mr. Hui as an outside business activity. As such, Qwest does not review or approve materials presented herein. The opinions and any recommendations expressed in this blog are those of the author and do not reflect the opinions or recommendations of Qwest.

None of the information or opinions expressed in this blog constitutes a solicitation for the purchase or sale of any security or other instrument. Nothing in this article constitutes investment advice and any recommendations that may be contained herein have not been based upon a consideration of the investment objectives, financial situation or particular needs of any specific recipient. Any purchase or sale activity in any securities or other instrument should be based upon your own analysis and conclusions. Past performance is not indicative of future results. Either Qwest or Mr. Hui may hold or control long or short positions in the securities or instruments mentioned.

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