UP Global Sourcing Holdings PLC (LON:UPGS) trading as Ultimate Products (UP), has identified a market opportunity to develop branded home products at prices close to own-label products. With owned home brands including Beldray, intempo and Progress, and others under license including Salter and Russell Hobbs, UP’s range is attractive to retailers seeking to offer branded quality at a small premium to own-label. Driven by an experienced management team, the strategy has resulted in year-on-year underlying EBITDA growth of 75% in the recent interim results. Consensus forecasts suggest growth is likely to continue.
Identifying a market opportunity
UP’s strategy is to develop its portfolio of value brands focused on mass-market consumer goods for the home. Its niche opportunity is strengthened by the lack of competitors able to match the breadth of its offer. The resulting prospect is a stream of branded offers, at prices slightly above own label, yet at a significant discount to traditional brands, which is compelling to retailers and consumers. Revenue growth of 62% y-o-y to H117 is driven by increasing adoption of the products by discount retailers such as B&M, and UK supermarkets including Tesco (LON:TSCO), Asda and WM Morrison Supermarkets PLC (LON:MRW).
Management looks to the future
UP already sells to over 300 retailers across 38 countries, sourcing from 12 countries, and over the three years to the FY17 consensus forecast, underlying EBITDA will have grown at 77% CAGR. With its current range including domestic appliances, housewares, audio and laundry, brand strategy is still at an early stage, with considerable scope for further growth. This includes store expansion with existing discounters, increased penetration of UK supermarkets, growing the online business and expanding international operations. UP has expertise in sourcing from China, with substantial on-the-ground presence. Management aims to grow online to 20% of sales, in line with the market. Infrastructure is well invested and gives headroom for growth. The management structure blends financial expertise and entrepreneurism; the board is headed by Jim McCarthy, former CEO of Poundland, bringing 40 years’ experience in the fast-moving retail sector.
To read the entire report Please click on the pdf File Below: