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Exclusive Interview with William de Lucy of Amplify Trading

Published 03/01/2011, 04:33 AM

Forex Interview Questions:

1. What is your name and position?

William de Lucy

Managing Director

2. What is your professional background?
 
10 Years trading - 8 years for Goldenberg and Hehmyer, an American futures firm and 2 years for Amplify Trading 

3. Can you briefly highlight for us your involvement with the foreign exchange market?

We trade the four majors heavily and provide well respected research for these pairs each day.  We have 32 live traders who we have trained to match key fundamental understanding with technical trading strategies.
 
4 Could you please describe the services your company offers for the Forex market?

To all those outside our trading arm we offer research, our EU reports get sent out at 6:55am GMT and the FX focus reports get sent out at 8am; letting other traders know how we plan to execute our trades throughout the day.  Also every Monday we send out a review of how our trades performed according to our entry and exit points the week prior.

6. Who is your targeted audience?

Our current traders and external professional traders  

7. Who are your main competitors in the Forex Education market?

It depends really - to train at this level I am not sure of any but of course there are many ways that an individual can train and educate themselves first. For example technical analysis can of course be self taught but the issue then uis how and when to implement signals given the evolving economic news.

8. What are the main advantages you have over your competitors?

The fact that we actually trade our advice and calls make us very accountable.  Every Monday the report gets sent out to our traders of the strategy performance for the week prior.

9. What are your personal thoughts on how the financial crisis is affecting the Forex market?

Of course there is the extra volatility, especially in the Euro for example or surrounding the dollar in relevance to QE and QE2.  The short term uncertainty and sensitivity to developments in my opinion only further increases the importance to have the very best news services at your fingertips. 

10. What else do you offer?

We work with a number of Business school sin London as guest to expose top finance students to the realities of the market.  We also offer consulting services to third party financial institutions.

11. What exciting things are happening at your company?

We now have over thirty live traders that we have developed, this has taken two hard years of work!  I think the most exciting thing right now is the attention our reports our receiving, we are now the leading technical providers for the news company Ran Squawk.

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