Trade War Tides Turn: U.S. Consumers Paid Up To Cool Down This Summer

Published 10/03/2019, 02:05 AM
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U.S. shoppers got dinged by the trade war, in spite of what President Donald J. Trump insisted. His beef with China and President Xi Jinping has come back to bite Americans in the pocketbook.

Best Buy Average Price Of AC

At retailer Best Buy (NYSE:BBY), the price of air conditioners rose this year, substantially more than they did the prior year, as consumer demand helped lift A/C units' prices, which are accessible through our data sets. Over 2019, prices increased just under 5%, or about $20 on a $400 air conditioner unit.

Best Buy AC Prices Daily Fluctuation

We can tell from our second chart that the increase in air conditioner prices didn't simply rise overnight. As the American and Chinese officials' trade spat continues, greater taxes are being applied to products made internationally. And at Best Buy, at least, this came home to roost for consumers, especially as summer concluded.

About the Data:

Thinknum tracks companies using information they post online—obs, social and web traffic, product sales and app ratings—and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.

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