Strategic alliance with Brady Corp
Thinfilm yesterday announced a strategic alliance with Brady Corporation to introduce Thinfilm’s printed timer technology into Brady’s visitor and healthcare identification labels. This further demonstrates the range of applications that printed electronics can be applied to, and the interest shown in the technology from important market players.
NYSE-listed Brady Corp has been given an exclusive licence to Thinfilm’s printed electronic timer system for select applications such as visitor and healthcare identification. A demonstration prototype has already been developed and Thinfilm and Brady will be working together to commercialise it. The timing of product release and the pricing of the labels have not been disclosed, but the agreement highlights the wide range of opportunities for printed electronics and shows important industry players have a keen interest in the technology. Agreements such as this and the two-year extension to the Bemis agreement (announced in December 2013) are key to Thinfilm delivering on its 2014 targets of signing up both commercial and production partners and recognising its first licensing revenue.
Brady is listed on the New York Stock Exchange and has a market cap of $1.6bn.
FY13 revenue was $1.2bn, 64% of which was from identification and healthcare products. At 53% of revenue, the US is its largest market, but it also has a wide global customer base.
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