Lamar Launches Digital Billboard For Paramount Pictures

Lamar Advertising Company (NASDAQ:LAMR) has launched Personalized Digital Billboard Campaign to promote the release of Paramount Pictures’s upcoming film, Transformers: The Last Knight. Ahead of the film’s release on Jun 21, 2017, the Baton Rouge, LA-REIT will bring contextually relevant and personalized messages suited to the oncoming car.

Lamar is one of the largest owners and operators of outdoor advertising structures in the U.S. It provides advertising services to restaurants, retailers, automotive, real estate, health care, gaming, service, hotel and motel. In fact, in 2016, Lamar came up with the first digital billboard campaign in the country using vehicle recognition technology in Chevrolet.

Using its digital network along with the vehicle-recognition technology, Lamar has helped Paramount Pictures in delivering a personalized one-to-one message to Transformers fans. This campaign is likely to create a lot of buzz around the movie. The campaign is now going on in New York City, Chicago, Philadelphia, Atlanta, Dallas, Detroit, Cincinnati and Oklahoma City and will run till Jun 25, 2017.

Shares of Lamar have underperformed the Zacks categorized REIT and Equity Trust – Other industry in the last three months. Shares of the company have lost 8.4%, while the industry grew 4%. In the last 30 days, its full-year 2017 funds from operations (FFO) per share estimates moved down.



Currently, Lamar carries a Zacks Rank #4 (Sell).

Investors interested in the REIT space, may consider better-ranked stocks like DCT Industrial Trust Inc. (NYSE:DCT) , Gaming and Leisure Properties, Inc. (NASDAQ:GLPI) and PS Business Parks, Inc. (NYSE:PSB) , each carrying a Zacks Rank #2. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

In the last 30 days, DCT Industrial Trust’s FFO per share for second-quarter 2017 remained unchanged at 59 cents.

In the last 30 days, Gaming and Leisure Properties’ FFO per share for second-quarter 2017 remained unchanged at 77 cents.

In the last 30 days, PS Business Parkss FFO per share for second-quarter 2017 moved up 2% to $1.53.

Note: FFO, a widely used metric to gauge the performance of REITs, is obtained after adding depreciation and amortization and other non-cash expenses to net income. All EPS numbers presented in this write up represent FFO per share.

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Lamar Advertising Company (LAMR): Free Stock Analysis Report

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Gaming and Leisure Properties, Inc. (GLPI): Free Stock Analysis Report

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