It 's safe to say that Amazon.com (NASDAQ:AMZN) is doing to retail what Apple (NASDAQ:AAPL) did to BlackBerry (NASDAQ:BBRY). Amazon is basically decimating the retail stocks. The brick-and-mortar business model is now prehistoric and Amazon.com has been the biggest beneficiary. When will the major retail companies start to defend themselves against Amazon, which is basically putting them out of business?
Wal-Mart (NYSE:WMT) and Costco (NASDAQ:COST) have held up the best against Amazon, but they have been facing pressure if you look at their stock prices recently. On Thursday, companies like Home Depot (NYSE:HD), Lowe’s (NYSE:LOW) and Whirlpool (NYSE:WHR) were hurt when Amazon announced it will sell Kenmore appliances.
When are the retail companies going to turn themselves into an Amazon.com? Wal-Mart and Costco are best positioned to fight back, but they have not been effective. So who is going to be Amazon's biggest competitor in the next 10 years?
One company that nobody is talking about is Alibaba (NYSE:BABA). The company is basically the Amazon of Asia and its stock price has been soaring in 2017. Traders and investors should note that BABA is very extended at this time, but the company is positioned to invade the North American and European markets in the future. Indeed, Alibaba is poised to be Amazon's biggest competitor in the years to come.