Buffalo Wild Wings (BWLD) Launches 15-Minute Lunch LTO

Buffalo Wild Wings, Inc. (NASDAQ:BWLD) recently launched a limited time offer (“LTO”) across nearly 900 U.S. restaurants, which promises 15-minute lunch guarantee. The company guarantees that once the order is placed the food will be served within 15 minutes. If the restaurant fails to do so, the customer will be given the ordered meal along with a fountain soda free of charge.

The offer is an attempt to assure customers that they don’t have to compromise on quality, value and variety for getting proper food on time.

The offer is valid from Monday to Friday from 11 a.m. to 2 p.m. It is applicable for a group of six members or less. Waiters use a timer to calculate the time taken to deliver.

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A leader in the sports bar and wings segment, Buffalo Wild Wings has carved a niche with its iconic chicken wings. The restaurant is famous for its bar concept and ‘dine and watch game’ facility and offers a full bar and up to 40 television sets per outlet. The company also keeps its guests engaged during major sporting events like the NFL playoffs and Super Bowl, college football bowl games and college basketball through promotional activities.

The football season will begin in September and Buffalo Wild Wings is trying to woo customers prior to that with its offers. A “Pick 2” menu option is being provided at three price points, and guests can select one of the seven mouth-watering entrees and one of the seven sides like soup, fries or side salads. Add-ons such as a side of wings, soup or coleslaw are also available. Lunch entrees include the Southwest Philly (Prime Rib) Sandwich and Street Tacos, as well as other popular items like Chicken Buffalito and Honey BBQ Chicken Salad. Guests also have the option to choose snack and small portion sizes of hand-spun boneless and traditional wings, along with fries.

Buffalo Wild Wings has a Zacks Rank #3 (Hold).

Stocks to Consider

Some better-ranked stocks in the restaurant industry include Carrols Restaurant Group, Inc. (NASDAQ:TAST) , Famous Dave's of America Inc. (NASDAQ:DAVE) and Dave & Buster's Entertainment, Inc. (NASDAQ:PLAY) . All these stocks sport a Zacks Rank #1 (Strong Buy).