👀 Ones to watch: The MOST undervalued stocks to buy right nowSee Undervalued Stocks

Alphabet Q1 Earnings Preview: Ad Sales Strong Despite Economic Headwinds

Published 04/25/2022, 09:28 AM
GOOGL
-
AAPL
-
META
-
GOOG
-
SNAP
-
  • Reports Q1 2022 results on Tuesday, April 26, after the market close
  • Revenue Expectation: $68.07 billion
  • EPS Expectation: $25.70
  • When Google’s parent company Alphabet (NASDAQ:GOOGL) reports its latest quarterly earnings tomorrow after the close, investors will be paying close attention to signs of any slowdown in ad spending by businesses, at a time when the economy is entering an uncertain phase, hurt by four-decade high inflation.

    When the Mountain View, California-based search engine giant released its last report in February, the tech mega-cap was firing on all cylinders even in the face of economic upheaval.

    GOOGL Weekly TTM

    Alphabet has continued to profit from the major shift that emerged during the pandemic, as people increasingly turned to online shopping and companies drastically increased their digital marketing budgets.

    During the past two years, the company’s flagship search business thrived, while its cloud computing unit and YouTube segment provided additional depth to its earnings. Furthermore, unlike Meta Platforms (NASDAQ:FB) and Snap (NYSE:SNAP), Google’s ad sales were barely affected by the most recent privacy changes to Apple's (NASDAQ:AAPL) iOS, mainly because the company relies on its own Android operating system.

    Despite a variety of headwinds gathering pace on the macro front, many analysts still forecast robust sales growth for Alphabet and continue recommending the stock as a buy.

    Multi-Year Value Creation

    In a recent note, Credit Suisse reiterated Alphabet shares as outperform, saying it sees “ongoing signs of [a] multiyear AI-driven value creation cycle.” The note adds:

    “We maintain our Outperform rating based on: 1) ongoing monetization improvements in Search through product-/AI-driven updates; 2) greater-than-expected revenue contribution from non-Search businesses; and 3) optionality/shareholder value creation from new monetization initiatives such as Maps, Discover tab, as well as the eventual commercialization of Other Bets.”

    Canaccord analysts, in their own note, also rated Alphabet as a buy, saying they expect healthy digital advertising demand despite the near-term macro uncertainty. Their note said:

    “GOOGL’s momentum appears poised to persist as Search is a core channel for eCommerce advertising and integrations within Search are driving an enhanced user experience.”

    “These dynamics, coupled with continued momentum in verticals like retail, media & entertainment, and travel, should drive another quarter of robust results for Search, and Google is also leaning into AI investments to enhance the user experience.”

    In an Investing.com survey of 50 analysts, Google stock—which is down 17% this year—received 48 buy ratings earning it an assessment of 'outperform.'

    GOOGL Analyst Price Target

    According to their consensus price target, the stock has over 42% 12-month upside potential from its $2,392.71 closing price on Friday.

    Bottom Line

    Google is one of the best mega-cap stocks currently available. GOOGL shares are well-positioned to perform well, even during any potential economic downturn due to the company's vast reach in the digital ad market and its strong growth momentum in other areas of the digital economy. Tomorrow's earnings report will likely reflect that optimism.

Latest comments

Loading next article…
Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.