Pinterest (NYSE:PINS) shares experienced a surge on Wednesday, following an investor meeting where CEO Bill Ready made encouraging remarks about the company's growth and future prospects. This development comes amidst a challenging period for the social media platform, which has been grappling with significant changes in the advertising market and operational shifts since Ready took the helm last year.
During the investor meeting, Ready disclosed that Pinterest had witnessed an increase in monthly active user growth, enhanced user engagement, and a rise in ad impressions over the past year. He further projected a mid-to-high teens percentage increase in revenue, and an improvement of earnings before interest, taxes, depreciation, and amortization (EBITDA) margins to around 30% in the next three to five years.
The company had previously forecasted its third-quarter revenue to grow year-over-year in the high single-digit percentages. However, CFO Julia Donnelly confirmed that Pinterest now expects revenue to be at the upper end of this prediction.
The positive outlook prompted Tom Forte from D.A. Davidson to upgrade his Pinterest rating from Neutral to Buy and raise his price target from $25 to $35. Forte expressed confidence in management's ability to achieve these financial targets by boosting user engagement, improving monetization not only in North America but also Europe and other global regions, and maintaining fiscal discipline.
Similarly, Citi analyst Ronald Josey upgraded his Pinterest rating from Neutral to Buy and increased his price target from $31 to $36. He attributed this change to product investments made over the past year that have improved user experience and increased content relevance and personalization across the platform.
Despite facing challenges due to a sluggish advertising market over the past year, similar to many other social media platforms, there are signs of recovery in Pinterest's ad business. This recovery is viewed as a positive indicator for the company's future prospects.
Ready expressed optimism about Pinterest's growth potential in the digital advertising market. He noted that Pinterest currently holds less than 1% of the global and UCAN markets, expressing confidence in the platform's continued growth trajectory.
As of Wednesday, Pinterest's shares were trading 5.4% higher at $27.62, marking a 14% increase this year.
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