On May 10, American business magnate Elon Musk tweeted a meme created using imagery from the Milady nonfungible tokens (NFT) collection. Shortly thereafter, the floor price of Milady NFTs spiked from 3.8 Ether (ETH) to as high as 7.3 ETH before falling to 5.69 ETH apiece at the time of publication.
Created in 2021 by digital arts collective Remilia, Milady is a collection of 10,000 anime profile picture NFTs "inspired by street style tribes." Artist Charlotte Fang founded the Remilia decentralized autonomous organization (DAO) and helped design the series.