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Baird raises Meta Platforms stock target on ad checks

EditorAhmed Abdulazez Abdulkadir
Published 09/26/2024, 02:12 PM
© Reuters.
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On Thursday, Baird, a financial services firm, updated its outlook on Meta Platforms Inc. (NASDAQ: NASDAQ:META), increasing the price target to $605 from the previous $530. The firm has maintained an Outperform rating on the stock. The adjustment comes after Baird's review of the company's advertising performance, which showed a positive trend, particularly in September when compared to August.

The analyst from Baird expressed confidence in the near-term estimates for Meta Platforms, based on the Q3 advertising checks. The firm's decision to raise the 2025 growth target for Meta is attributed to steady macroeconomic trends and anticipated contributions from messaging, devices, and AI-driven platform enhancements. These factors are expected to bolster the company's growth trajectory.

Despite projecting slightly lower operating margins than the consensus due to anticipated higher networking and depreciation costs associated with infrastructure development, Baird's revised price target is based on sector multiples that align with the industry. The firm believes this new target offers a substantial upside potential for Meta Platforms.

Baird's analysis indicates that while the firm anticipates increased costs in building out Meta's infrastructure, the overall outlook remains positive. This is due to the company's robust advertising checks and the expected growth from new initiatives and enhancements to the platform.

In other recent news, Meta Platforms Inc. has seen a price target increase to $640 from JPMorgan, emphasizing the company's advancements in artificial intelligence (AI). Meta's AI, with substantial user engagement, is projected to become the world's most-used AI assistant by 2024. The company's significant investment in AI and the Metaverse, despite substantial projected losses, is backed by its strong operating results and early benefits of AI in user engagement and monetization.

Oppenheimer maintains an Outperform rating for Apple Inc (NASDAQ:AAPL)., despite Meta's unveiling of its lightweight AR glasses prototype, Orion, which has not posed a significant threat to Apple's rumored Apple Vision Pro. Meanwhile, Citi maintains a Buy rating for Meta, highlighting the company's potential in AI innovation. JMP Securities has also raised its price target for Meta, lauding the company's AI-powered Orion glasses as revolutionary.

Meta is also actively engaging with the European Union regarding the upcoming enforcement of the AI Act, though it has chosen not to immediately join the European Union's AI Pact. In a move towards environmental responsibility, Meta has secured up to 3.9 million carbon offset credits, marking a significant step towards achieving net-zero emissions by 2030.

InvestingPro Insights


As Baird sets a higher price target for Meta Platforms Inc., investors might find the real-time metrics from InvestingPro to be a valuable addition to the analysis. With a substantial market capitalization of $1.44 trillion, Meta's financial health and market position are critical to understanding its potential. The company's P/E ratio stands at a competitive 28.42, indicating a reasonable valuation relative to its earnings. Moreover, the adjusted P/E ratio for the last twelve months as of Q2 2024 is slightly lower at 26.66, which could signal a favorable investment opportunity when paired with the company's near-term earnings growth.

InvestingPro Tips highlight Meta's perfect Piotroski Score of 9, reflecting strong financial conditions, and the fact that the company holds more cash than debt on its balance sheet, providing financial flexibility. These factors, combined with Meta's impressive gross profit margins of 81.49%, underscore the company's efficiency in generating income relative to its revenue. Additionally, Meta is trading at a high Price / Book multiple of 9.17, which investors may interpret as a sign of the company's robust assets and growth potential. For those interested in further insights, InvestingPro offers additional tips, providing a comprehensive outlook on Meta's financial health and market prospects.

With the next earnings date slated for October 23, 2024, market participants will be keen to see if Meta's performance aligns with Baird's positive projections and whether the company can sustain its momentum in the competitive Interactive Media & Services industry. The InvestingPro platform lists even more tips to help investors make informed decisions, available at https://www.investing.com/pro/META.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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