- Research firm SuperData thinks Microsoft’s (NASDAQ:MSFT) forthcoming Windows Mixed Reality headsets could become a major player alongside the Oculus Rift and HTC Vive.
- Stephanie Llamas, SuperData VP of research and strategy, cites Microsoft’s brand recognition, the wider range of headset prices, and the headset working on lower end PCs as potential tailwinds.
- Llamas expects Microsoft’s product to “outsell Oculus two-to-one” in Q4 and to ship 10% to 15% more units than the HTC Vive.
- Another research firm weighs in: IHS Markit expects Windows MR headsets to sell 280K units by the end of the year.
- The research firm sees some of the same benefits as SuperData but thinks the “Mixed Reality” terminology could confuse customers and put the headset into niche market territory.
- The first Windows Mixed Reality headsets start shipping on October 17.
- Previously: Microsoft roundup: VR acquisition, Halo: Recruit launch date, new Samsung (KS:005930) headset (Oct. 3)
- Now read: What's Bothering Amazon (NASDAQ:AMZN)'s Cloud Business?
Original article