AT&T NetBond Unveils AWS Direct Bundles For Cloud Customers

U.S. telecom major AT&T Inc.’s (NYSE:T) product, AT&T NetBond, is providing its users access to over 100 additional cloud software and service providers that are hosted on Amazon Web Services’ (AWS) platform. AWS is a segment of Amazon.com Inc. (NASDAQ:AMZN) . The offer is a part of the new AWS Direct Connect (DX) Bundle.

This move reflects AT&T’s shift in business toward cloud-based Software as a Service (SaaS) applications.

NetBond will allow its partners and customers to connect their applications securely to the cloud. When used with AWS Direct Connect (DX) Bundles, the program will help service providers in attracting new customers by identifying NetBond for Cloud as a dynamic, flexible and highly secure connectivity option.

More and more business customers are shifting to cloud-based SaaS applications. According to a recent report, IDC expects the worldwide SaaS market to reach $123 billion in 2020. As a result, AT&T’s move to launch the product in such a time is sure to enhance its business.

What is SaaS?

SaaS is a way of delivering applications services over the Internet. The service provider manages access to the application, including security, availability and performance. SaaS customers only need to have an Internet connection to access applications, freeing them from the hassle of buying, installing, maintaining or updating hardware or software.

All users and applications share a single, common infrastructure and code base that is centrally maintained. In this way, vendors can innovate more quickly and save valuable development time previously spent on maintaining numerous versions of outdated code.

SaaS is architected in such a way that each user can easily customize applications to fit their business processes without affecting the common infrastructure. These customizations are unique to each company or user and are always preserved through upgrades. This helps SaaS providers make upgrades more often, with less customer risk and much lower adoption cost.

Organizations are now developing SaaS integration platforms (SIPs) for building additional SaaS applications.

Other News

AT&T has agreed to acquire media giant Time Warner Inc. (NYSE:TWX) in an $85.4 billion cash-and-stock deal. If the proposed merger finally goes through, the combined entity will become a major player in the consolidated telecom-media space and will be a competition to Comcast Corporation (NASDAQ:CMCSA) , who acquired NBC Universal in 2011. AT&T’s 5G trials in 2017 and plans to launch 3GPP Mobile 5G Services in late 2018 as well as deploy 28GHz and 39GHz spectrum bands bode well for its 5G strategy.

Price Performance of AT&T

Over the past three months, the stock contracted 8.38 % while the Zacks classified Wireless National industry declined 6.27%. AT&T currently carries Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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